For over 15 years, Shark Tank has captured the imagination of millions worldwide, featuring entrepreneurs pitching their innovative ideas to a panel of seasoned investors—also known as the “Sharks.” Since its debut in 2009, the show has become a global phenomenon, sparking versions in countries like Canada, Australia, and beyond. More than just a TV show, Shark Tank has built a reputation as a launchpad for aspiring businesses to gain national exposure, strategic partnerships, and often the necessary capital to scale their operations.
But what happens after these businesses secure a deal—or don’t? Increasingly, we are seeing Shark Tank companies turn to Regulation Crowdfunding (Reg CF) as a follow-up financing option. Reg CF allows these businesses to raise capital from a broad base of investors, including everyday people who want to be part of the companies they believe in.
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The Appeal of Regulation Crowdfunding
What makes Reg CF so attractive to Shark Tank businesses? For many, it’s not just about capital. While shows like Shark Tank provide an excellent opportunity to secure large investments from well-known entrepreneurs, Regulation Crowdfunding offers something equally powerful—crowd advocacy.
With crowdfunding, these businesses don’t just gain funds; they gain a community of investors who are also customers, brand advocates, and ambassadors. These are people who believe in the mission of the business and are more likely to promote the product or service, providing a lasting, loyal customer base. This added layer of advocacy can help drive long-term success.
Kevin O’Leary’s Role in Crowdfunding
Interestingly, one of the Sharks—Kevin O’Leary—has become a leading voice in the crowdfunding space. As a strategic advisor and spokesperson for StartEngine, one of the top platforms for Reg CF, O’Leary has leveraged his Shark Tank influence to promote the benefits of equity crowdfunding. StartEngine has hosted many high-profile campaigns, though it faces competition from platforms like Wefunder, which has raised more capital for Shark Tank issuers to date.
The Shark Tank Effect on Reg CF
There’s no doubt that Shark Tank fame can provide a significant boost to a company’s crowdfunding efforts. Many businesses that appear on the show, regardless of whether they secure a deal, experience a massive surge in public interest—a phenomenon known as the “Shark Tank effect.” This heightened visibility positions them well for Reg CF, allowing them to capitalize on public excitement while engaging a broader network of potential investors.
Over time, we’ve seen numerous Shark Tank companies continue their fundraising journeys via crowdfunding platforms, achieving considerable success. Not only do they raise millions in follow-up funding, but they also increase their valuation and expand their market reach. By inviting regular investors into their companies, they foster stronger ties with their customer base, ensuring that these backers are deeply invested in their success, both financially and emotionally.
What Does This Mean for Entrepreneurs?
For entrepreneurs who have appeared on Shark Tank, Regulation Crowdfunding offers a powerful tool to maintain momentum post-show. Whether they close a deal with a Shark or not, crowdfunding gives them the opportunity to continue building capital while turning fans into investors. As more Shark Tank alumni turn to Reg CF, it’s clear that crowdfunding is becoming a critical part of the growth strategy for these businesses.
If you’re a business owner considering crowdfunding or an investor interested in the companies behind Shark Tank, keep an eye on this evolving trend. The future of fundraising is changing, and Shark Tank companies are leading the charge in merging traditional capital raising with the power of the crowd.
