Wild Rye

About the offering

The outdoor industry wasn't built for women, so we built Wild Rye. Hi, I’m Cassie, founder & CEO of Wild Rye. I’m a former All-American lacrosse player turned adventure athlete. After 15 years in the outdoor industry, I got tired of squeezing into gear that didn’t fit—and being told “women won't invest in high-end gear.” But I knew that wasn't true and that the industry was ignoring nearly half the market, so I launched Wild Rye, now a certified B Corp, to prove them wrong. Wild Rye is the leading technical outdoor apparel brand 100% founded, led, and built for women. We design bold, beautiful gear that actually fits, performs, and looks good—because we are our customer and our creators. Our all-women team lives the lifestyle, knows what’s missing, and builds what women really want. But we’re more than just great product—our mission is to empower women, build confidence, and create community through outdoor adventure. Our apparel blends high-performance fabrics, extra stretch, flattering fits, and thoughtful technical features—with contemporary, playful style. And we speak to our community like we would a girlfriend: with inclusivity, cheekiness, and heart. The Problem: 26 Million Women Ride or Ski. Their Gear? Still an Afterthought. The outdoor industry has long ignored nearly half the market. Designing and developing men's product and then dumbing it down, turning it pink or turquoise and calling it a women's style. This doesn't work. For great fit and performance, women need specific materials (extra stretch) to accommodate our curves, thoughtful sizing, specifically placed pockets, and just as much tech and function as our male counterparts. Forward-looking projections cannot be guaranteed. When the product is high quality and resonates, women will spend. The takeaway? The market is massive, and underserved. Women are not only ready to spend—they're ready to invest in brands that actually see them. Our Solution: Wild Rye Wild Rye is exclusively for women. Women who ski, bike, and adventure outdoors. Women who are tired of being an afterthought. Our product promise? We never compromise on fit, performance, or style. In other words, we create clothes that make women feel comfortable and confident in all of their pursuits. 63% of our customers choose us because we’re women-led. They stay for the product and the purpose. Our Traction Wild Rye is a rapidly growing omni-channel brand that's ready to skyrocket, with loyal customers and a tight-knit and strong brand community. Our numbers back that up. In 2025, our revenue will be attributed to: 61% direct-to-consumer, 38% wholesale, 1% marketplace (i.e. Amazon) and less than 1% of revenue can be attributed to our peer-to-peer resale platform, Wild Rye redux. A few brand highlights... Featured in Forbes, Wall Street Journal, Women's Health, Powder Magazine, SELF, Travel & Leisure, Outside (many times) and more. Capsule collection collaboration with Smith Optics Only women-led brand at Red Bull Rampage (yes, we made SportsCenter) Some key figures... Forward-looking projections cannot be guaranteed. Built with Purpose: People, Planet, Progress Wild Rye isn’t just here to make great gear—we’re here to break the mold and hold the entire industry to a higher standard. As a Certified B Corp and Climate Neutral Certified brand, we hold ourselves to the highest standards of social and environmental responsibility. We're proud members of 1% for the Planet and Protect Our Winters, donating a portion of every sale to organizations protecting the places we play. We don’t just talk about impact—we live it: Raised $50K for Planned Parenthood through our Ride Fast, Raise Hell initiative Over 90% of our products are made with majority recycled or preferred materials—with a goal to hit 100% We empower our customers to offset the carbon footprint of each of their orders as well, through our partnership with EcoCart. Since the early days, we've selected supply chain partners who share our values: ethical production, sustainable materials, and transparency Wild Rye redux, our peer-to-peer resale platform, keeps product in market and out of landfills longer Wild Rye is proof that doing good and doing well aren’t mutually exclusive. Our customers care about purpose and so do we. View our 2024 Impact Report here. Why We’re Raising on Wefunder Let’s talk about the reality: women receive just 2% of venture capital funding and 30% less in bank loans than our male counterparts. We’ve predominantly bootstrapped Wild Rye since 2016, but it's time to pour some fuel on the fire and scale while staying true to our values. That’s why we’re turning to you—our community, our customers, and everyone who believes the outdoor industry needs a reset. We want to offer you the opportunity to own a piece of Wild Rye. We’d rather share our future with our customers, community, and believers than with another boardroom full of people who don’t “get” the market. We’re raising $2M to build upon what’s working and bring Wild Rye to more women, across more categories of outdoor sport. Together, we’ll hit $18M in revenue by 2029, with profitability by 2027. Your investment powers: 50% → Marketing & community growth 20% → New category innovation 15% → Retail & distribution expansion 15% → Team & operations Why Now Escalating tariffs are creating short-term headwinds. We’re actively shifting production out of China—a long-term move that will reduce costs and improve resilience. But to complete the transition, we need a short-term bridge. The Vision: A Billion-Dollar Brand Built for Women We’ve proven there’s demand. Now we’re scaling to meet it. Coming up for Wild Rye: Technical ski/snow outerwear for snowsports launching in 2025 A collaboration with run’s leading women-led brand in 2026 MTB protection with a top-secret, best-in-class protection partner come 2027 Additional new category expansion in 2028 We’re not chasing trends—we’re building a category-defining brand. Join the Party: Invest in Wild Rye Wild Rye isn’t just apparel—it’s a rebellion to level the playing field for women. It’s a stand for equity, design, and outdoor adventure on women’s terms. We’ve weathered COVID, co-founder breakups, and now trade wars—and we’re still here, still building. But we can’t do it without you. Invest in Wild Rye. Let’s scale this thing together.

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