Head Turning Crochet Boutique

About the offering

Head Turning Crochet Boutique is a fashion and lifestyle brand based in Murfreesboro, Tennessee, that produces handmade crochet earrings, clothing, and accessories. The company operates through a multi-channel business model encompassing online retail, vendor event participation, and custom design order fulfillment. Beyond its product line, the business offers instructional crochet classes and hosts community creative experiences aimed at fostering artistic expression and skill-building among customers. The business is woman-owned and has built notable brand visibility, including a moment where singer Jill Scott wore one of the company's signature earring designs during a concert. The company has also participated in fashion productions and hosted community crochet classes to strengthen its local presence. Head Turning Crochet Boutique is currently expanding its service offerings through the Head Turning Party Bus, a mobile venue designed for private celebrations and social gatherings. The bus will host themed events such as bridal parties, girls' nights, social outings, and mobile crochet workshops, integrating handmade fashion with mobile hospitality services to create a diversified revenue portfolio. The current fundraising campaign on Honeycomb seeks between $10,000 and $25,000 in debt financing (Reg CF) at a 14% interest rate over a 60-month loan term. Funds will be allocated toward purchasing equipment, completing repairs, and preparing the party bus for full operation (56% toward business expansion, 44% toward renovation and improvements). Once operational, the bus is intended to generate a new, consistent revenue stream through paid mobile event bookings, increase booking capacity, and support long-term growth alongside the existing handmade product line. The company also plans to expand its mobile fleet with additional party buses and scale its internal team to support both business verticals.

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