Books

The INVESTOMERS book series

Book 1

Investomers: How Customers-Turned-Investors are Shaping the Future of Early-Stage Finance

Sherwood Neiss · February 2025 · 379 pages

When customers become investors, early-stage finance changes. Sherwood Neiss traces that shift from the JOBS Act to crowdfunding markets around the world, and shows what it means for founders, investors, and the companies they build together.

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Book 2

INVESTOMERS: A Practical Guide to Launching, Optimizing, and Winning in the World of Investment Crowdfunding

Sherwood Neiss

A tactical guide to raising capital, building community, and winning in the age of investment crowdfunding. How do you turn everyday people into early investors and loyal customers? This hands-on guide draws from the most complete dataset of U.S. crowdfunding offerings and reveals what separates successful raises from those that fall flat. Written by Sherwood Neiss, one of the architects of the JOBS Act, this book unpacks proven strategies used by high-performing startups to turn their customers into investomers: passionate investor-advocates who help fund, promote, and grow the business.

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The author

Sherwood Neiss

Sherwood Neiss co-authored the regulatory framework that became Title III of the JOBS Act of 2012, which created Regulation Crowdfunding. He has testified before Congress 5 times and is a principal of Crowdfund Capital Advisors.

Book Sherwood to speak