Popsmith

About the offering

Popsmith (the DBA of Franklin's Popcorn, Inc.) is a Las Vegas, Nevada-based consumer products company founded by Tal Moore and David Stickland, who together bring more than 20 years of experience in the popcorn industry dating back to ePopcorn.com in 2003. The company designs and sells heirloom-quality, patent-pending stainless steel stovetop popcorn poppers and a growing line of premium popcorn consumables, positioning popcorn as a craft, at-home ritual rather than a convenience snack. The stovetop popper is dishwasher-safe, compatible with all stovetops including induction, and is now available in nine colorways after expanding from the original three. Consumables include pre-measured popcorn kits, white and yellow kernel pouches, butter-flavored coconut oil, buttery salt, sweet kettle corn mix, and Choc-O-Pop chocolate powder, with plans to expand into bagged popcorn, custom popcorn buckets, upscale bowls, seasonings, and artisanal popcorn strains. The company reports over $20 million in lifetime revenue, more than 85,000 customers, and a 45% repeat purchase rate in 2025. Revenue grew 54.7% year over year from FY2024 to FY2025, with advertising spend on Meta and Google increasing 80% while maintaining a 25% marketing-spend-to-revenue ratio. Popsmith sells through its own website (Popsmith.com), Amazon, and major retail partners including Costco, Williams-Sonoma, Crate & Barrel, and Sur La Table, with plans for additional retail expansion in 2026. A notable corporate gifting order came from Disney, which placed a $243,000 wholesale order in December 2024. The brand has received significant media recognition, including being named one of Oprah's Favorite Things in 2024, a full-page feature in Bon Appétit's 2025 Holiday Gift Guide, a Fast Company Product Innovation by Design honor, and appearances on the Drew Barrymore Show, Late Night with Seth Meyers, and Good Morning America. Future product development includes a lower-priced 'Popsmith Lite' popper at $99, an American-made commercial countertop cabinet popper for hospitality and event venues, and a premium countertop air popper. The company has grown without adding headcount or relying on outside agencies and is led by a lean founding team with advisor Amit Pandhi, former CEO of Pop Chips. The current Regulation Crowdfunding offering is made through StartEngine Capital, LLC, with common stock offered at $2.16 per share against a stated valuation of $28.01 million.

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