Legally Addictive

About the offering

Legally Addictive Foods is a North Carolina-based premium sweet-and-salty snack brand founded by Laura Shafferman (Founder & Chief Creative Officer) and Seth Eisman (Co-Founder & CEO). The company manufactures its products in-house at leased facilities in North Carolina, which distinguishes it from competitors that rely on third-party co-packers. The brand originated from a single homemade recipe and has grown into a multi-SKU line of signature sweet-and-salty cookies described as 'part cracker, all cookie,' engineered around what the company calls the 'bliss point' — the intersection of sugar, salt, and fat. The product lineup includes six core flavors (The O.G., Chai Masala, Everything, Mexican Hot Chocolate, Surprise Party, and Churros) sold in 1.34oz, 4.7oz, and 10oz formats. The company reports placement with 2,000+ retail and hospitality partners nationwide, including Whole Foods, The Fresh Market, The Ritz-Carlton, Omni Hotels & Resorts, Kimpton Hotels, and JetBlue. Collaborations include Spicewalla, Dylan's Candy Bar, dō, Malai, and Altar'd State. On the direct-to-consumer side, the company reports a $46.01 average order value, 188% DTC revenue growth in 2025, a 67% DTC gross margin, and a 31% returning customer rate. The founders bring backgrounds in corporate sales, marketing, and media production — Seth Eisman previously served as SVP/Executive in Charge of Production for Food Network's 'Chopped' and as a production consultant for Netflix. The company's content strategy is founder-led and treated as core business infrastructure, with the intent to lower customer acquisition costs and potentially generate standalone media revenue over time. The company is targeting expansion into premium channels including airports, airlines, hotels, cruise lines, corporate pantries, college campuses, and private aviation, with a premium display unit slated for retail launch in 2026/early 2027. The U.S. cookie market is cited at approximately $4.4 billion (2024), with the company positioning itself alongside premium precedents such as Tate's Bake Shop, which was acquired by Mondelez for roughly $500 million in 2018. Both founders currently hold 100% of the company's outstanding equity. Key disclosed risks include reliance on the two founders, dependence on in-house manufacturing, competitive market dynamics, seasonal revenue variability, negative stockholders' equity, existing high-cost secured debt, and the unsecured, subordinated nature of the convertible notes being offered.

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