East Perry

About the offering

East Perry is a natural sheepskin wellness brand founded in 2017 by Janine Saunders and based in Pittsboro, NC (with a showroom at Black Mountain Vintage in Black Mountain, NC). The company produces natural sheepskin home goods — including mattress toppers, nursery pelts, body pillows, throws, and slippers — positioned as nervous system-regulating wellness products. What differentiates East Perry from competitors is its proprietary tanning process: rather than using standard chrome-tanning with synthetic chemicals, East Perry uses a traditional kefir and lactic acid tanning method that Saunders discovered in small villages in Southern Russia, where she lived for seven years. This process preserves the lanolin in the hide, making the product free of chrome and synthetic dyes and safe for newborn skin. The company reports $7.3M+ in total lifetime revenue, generated entirely without outside investment capital. Revenue grew 52% in 2026, reaching a projected $3.26M for the year, up from $2.55M in 2025. The company projects $5.5M in 2027 and $10M by end of 2028. Gross margin is currently 43.5% year-to-date, with a milestone-based path to 50% at $7M revenue and 52% at $10M. The average order value as of June 2026 is $226, and the brand has 76,000 customers and followers with a 4.9-star average rating. East Perry sells direct-to-consumer across five categories: wellness, baby and kids, dogs, home decor, and wearables. The current Wefunder raise is structured as a revenue share (not equity), with early bird investors (first $100K raised) receiving a 1.5x return and standard investors receiving a 1.4x return, paid quarterly starting Q1 following close, over a seven-year period. The minimum investment is $250. Use of proceeds is focused on transitioning from air freight to sea freight to eliminate stockout-driven margin leakage, repaying an $80K loan, and funding paid acquisition only after $250K is raised organically. Additional growth initiatives include conversion rate optimization, email/retention programs, 4–8 new hero SKUs per year, and a COO hire. The company is also developing an IP storyworld called Marlow and Clover — featuring a sheepskin bunny and sheepskin dog — with a children's picture book targeting a Christmas 2026 launch, companion plush products, and longer-term ambitions toward screen adaptation. A Better Sleep Magnesium Spray is already live, and a magnesium soak on a subscription model is in development. The brand targets a wellness-oriented mother demographic. The raise had collected $7,750 from 5 investors at time of data capture, against a $50,000 goal, with $92,250 remaining in early bird terms.

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