Peach

About the offering

We work with sustainable, pure ingredients and American manufacturers to deliver luxurious bath tissue that makes us proud. We believe in moments for ourselves. To give every part of us —and our bathrooms—something better. Toilet paper is boring. Most people don't have a strong brand preference (if you do, kudos!) and have no idea how much a roll actually costs (double kudos if applicable). The major toilet paper brands are forgettable, lowest-common-denominator products. They're designed to be as cheap as possible and few brands strongly resonate with consumers. Peach is a luxury, sustainable bath tissue brand that resonates with consumers. The product is delivered directly to consumers' homes on a monthly basis. The result is that Peach has a predictable, recurring revenue stream along with direct feedback and relationships which lead to better product quality and customer satisfaction. The company's initial traction is strong: $21k Revenue in September. 28% month-over-month revenue growth. 65% of customers who try the product make it their household brand. Peach bath tissue is only sold on a subscription basis, which means gross revenue is likely lower than it would have been if purchases of individual units were allowed. However, Peach favors the subscription model because it leads to higher customer lifetime value. Peach intends to rapidly grow the direct-to-consumer subscription sales channel in addition to exploring wholesale relationships. The company also believes there is a large opportunity to grow wholesale sales, as it has received inbound interest from boutique hotels and gyms, and is currently stocked in Globar (NYC), MNTSTUDIO (SF), and P.Volve (NYC), among others. There are a number of complementary product categories that Peach will explore including wet wipes, candles, and other high-end bathroom products.

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