About the offering
Oya is a soccer apparel and kit brand based in Pflugerville, TX, targeting grassroots and semi-pro soccer teams, leagues, fans, and soccer culture enthusiasts. The company was founded by Adejuwon Isola-Osobu (CEO), a 3x startup founder with e-commerce experience at Apple and two Sunday League championships, and Mojisola Bada (Co-Founder, CMO), who brings 7+ years managing $20M+ budgets across social, search, and marketplaces with Fortune 10 demand forecasting experience. Together, the founders claim 18+ combined years of e-commerce and product experience at Apple, American Express, and Walmart. Oya's core value proposition is delivering professional-quality, culturally expressive soccer kits to grassroots teams that have historically been underserved by generic, catalog-driven apparel suppliers. The company positions itself as a full kit and equipment partner to leagues and teams—not just a jersey vendor—handling design, production, and fulfillment in a streamlined process accessible to volunteer coaches and weekend team managers. The business model is built around repeat seasonal purchasing: teams reorder every season as rosters change and leagues reset, creating what the company describes as 'a subscription without the subscription.' Growth channels include direct presence at tournaments and events, league-level partnerships (which can unlock dozens of teams per relationship), and word-of-mouth within tight-knit soccer communities. Traction to date includes: serving as the official merchandise partner for Unity Cup, an international soccer festival with 50,000+ attendees (multi-year deal); signing as kit supplier for two grassroots leagues in Austin, TX, covering 200+ teams; $45K+ in early revenue; over 60% sell-through on their launch inventory drop; and a global supply chain spanning 30+ manufacturers across 12 countries. The company has received a Notable Angel badge (indicating $25K+ from a notable angel) and a Fast Growth badge (revenue growing 2x/year for at least the prior 6 months) on Wefunder. Oya frames the broader market opportunity around the $23.5 billion global soccer kit and equipment market, 270 million global soccer players (99% at grassroots or semi-pro level), and the anticipated demand surge surrounding the 2026 FIFA World Cup in the United States. The company operates across B2B (leagues, teams), B2C (fans, culture consumers), and marketplace verticals.
FAQ
How much has Oya raised?
Oya has raised $54,750 of a $120,000 goal.
Where is Oya's campaign live?
The offering is live on Wefunder, an SEC-registered Reg CF intermediary.
What are the terms of Oya's raise?
SAFE, $10M cap.
When does Oya's offering close?
The stated close date is Apr 30, 2027.