Nuudii

About the offering

Nuudii System is a VC-backed intimate apparel brand headquartered in Williamsburg, NY, founded by Annette Azan. The company created and trademarked a new product category called Boobwear™, positioning itself in the space between traditional bras and going braless. Its flagship product, the Tee System, uses a proprietary two-strap design with ultra-soft 360° stretch fabric that adapts to the body's natural shape, fits across a simplified sizing system of ten sizes (replacing 50+ traditional bra sizes), and can be worn 12+ ways. The company holds six approved domestic and international patents protecting the structural architecture of its products and seven years of R&D behind its manufacturing approach. Financially, Nuudii System reports $14M+ in cumulative lifetime revenue and $4M in trailing twelve-month (TTM) revenue. It operates at a 75% gross margin before discounts. The company maintains a sub-5% product return rate versus an industry average of approximately 30%, and reports 22% repeat customer rates. Over 250,000 products have been sold to 100,000+ customers in 40+ countries. The brand has been featured in Vogue, The New Yorker, Today, Glossy, and Refinery29. The company operates primarily direct-to-consumer via ecommerce, with selective alternative retail and wholesale partnerships. It has also explored vending machine distribution as a CPG-style retail channel. The product line includes 30+ styles spanning Boobwear™, buttwear, bodywear, and swimwear. Notable investors include Daymond John, XRC Ventures (which invested $135,000), and Kingscrowd Capital. The company has raised funds through two Kickstarter campaigns and multiple Wefunder campaigns, accumulating over 15,000 backers and 650+ investors. Nuudii's go-forward strategy focuses on international expansion, deepening paid digital acquisition, growing adjacent first-layer product categories, and developing biodegradable yarn alternatives. The company has a recycling partnership with TerraCycle as part of its sustainability initiative. Leadership includes founder and CEO Annette Azan (25+ years in fashion executive roles at Donna Karan/Urban Zen, Norma Kamali, and Igedo), Director of Customer Journey Morgan Healy (formerly of BaubleBar and Natori), and Director of Marketing Alaina Azan Goggin (formerly of LF Stores and Bandier). The company is targeting the global intimates market, projected to grow from $94.6B in 2024 to $165.7B by 2033.

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