Nams

About the offering

NAMS Wonton Crisps is reimagining the iconic Chinese wonton into a clean-label, crispy, better-dipping chip—targeting the culturally curious snacker seeking adventurous options beyond traditional potato and tortilla chips. The Market Gap Tortilla, potato, and vegetable chips account for over 80% of the $30B U.S. salty snack market, despite nearly 70% of consumers stating they want more adventurous options. Fewer than 3% of new chip launches innovate on the base ingredient (compared to 30% in other snacks), creating a clear innovation opportunity. Simultaneously, Asian products in U.S. grocery stores grew four times faster than overall grocery sales in 2024, and three in five U.S. consumers actively seek snacks inspired by global cuisines—a trend led by millennials and Gen Z. The Solution NAMS Wonton Crisps transforms traditional wontons into a versatile chip that functions both as a culturally inspired snack and as a premium dipping vehicle. The product offers cultural relevance and flavor variety in a category long overdue for change, targeting the $24B chip segment (80% of the salty snack category). Origin Story Founder Andres Siman left his banking job in 2018 to partner with his sister in her restaurant, growing it from one to three locations in five years. During after-hours kitchen experiments, they discovered that wontons, when crisped, became unexpectedly addictive—leading to the realization that no one was leveraging this base ingredient for the snack market. Traction The company has secured verbal commitments from approximately 50 independent New York retailers with a clear path to launch with 150 doors. They've partnered with an established, high-capacity co-packer and project 50% gross margins at launch. Go-to-Market Strategy Primary channel is retail with MSRPs ranging from $4.00-$6.00. The 50% gross margins enable in-store marketing efforts including demos, promotions, and discounts. Goal is to reach 300 independent stores within the first year. DTC sales will build an engaged online community and gather customer feedback, serving as a key channel for learning and loyalty rather than a primary profit driver initially. Financial Roadmap 2026: Launch in 150 stores with 2 SKUs selling ~$10K/month, ending the year with 300 stores and 3 SKUs targeting $45K monthly sales. 2027-2028: Regional growth through stores like Wegmans and Whole Foods to 1,000-1,500 doors with 3-4 SKUs selling $150K monthly. 2029-2030: National expansion to 4,000-5,000 doors selling $500K monthly. Five-year projection targets $10M in sales by reaching 4,000 doors with four SKUs averaging five units per store per week. Competition Direct competitors include wonton strip/chip products from Fresh Gourmet's, Kravy's, and Glicks, though these are mostly sold as salad toppings—unseasoned, fried in lower-quality oils, and not positioned as standalone snacks. Indirect competition comes from established dipping chips like pita and tortilla chips that dominate premium retailers. NAMS differentiates by delivering a seasoned, clean-label product designed for both dipping and snacking. Team CEO and Founder Andres Siman brings 7 years in banking and 7 years as a restaurant operator, growing sales tenfold within 5 years. He launched and iterated 3 snack concepts in-market, gaining direct CPG experience. Sales team is led by Andres Montoya, who led SANG Coffee to over 8,000 stores nationwide and successfully launched 30+ brands in the competitive Northeast market. Advisors bring over 60 years of cumulative CPG experience. Featured Investor Diego Silva invested $20,000 as Syndicate Lead. He has invested in 10+ startups with a career in traditional finance while researching and investing in emerging tech. He praised the product's taste, crunchiness, concept, and packaging, believing it has qualities to reach top U.S. supermarket shelves.

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