Mancan

About the offering

MANCAN is awesome wine-in-a-can that is disrupting the $60B US wine industry with a quality universal blend in a proven package and a brand that resonates. The problem is the current experience of drinking wine is inconvenient. From deciphering varietals and flowery labels, to getting out stemware and corkscrews, there is no easy-go-to-everyday wine. In a $60B wine industry, MANCAN provides the needed convenience while targeting a key demographic of the market with a brand that has resonance and longevity. As one of the first-movers in the canned wine industry AND a differentiator with their target consumer, MANCAN is positioned to be the brand that is synonymous with wine-in-a-can.The canned wine industry has grown over 100% in the last 12 months, making the sector the fasted growing category within the $60B US wine industry. MANCAN is already a category leader with placements in major grocery retailers* such as BevMo!, Total Wine & More and Whole Foods.Millennials are the most powerful wine purchasers in the US, responsible for 42% of all consumption by volume. Additionally, millennials have the highest consumption rate of any demographic at 3.1 glasses of wine per sitting. While acknowledging that 57% of wine drinkers are women, the formula for female-oriented product development has become entrenched and saturated. Meanwhile, MANCAN targets an underrepresented demographic - the male millennial and “soccer-dads.” The male wine consumer comprises 50% of the overall purchasing power in the wine market. 84% of men are now primary grocery shoppers, a 19% increase from a decade ago. MANCAN leverages a growing category with the introduction of a new brand to the male millennial who is ripe for a new consumption trend.

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