League of Fat Bastards

About the offering

League of Fat Bastards (LOFB) is a men's community and lifestyle brand built around the premise that male loneliness and mental health challenges are a growing crisis. The company operates through two primary channels: The League, a digital and physical membership community for men priced at $15.99/month after a free-tier entry, and a portfolio of consumer products including 90+-rated premium cigars (stocked in 150+ retail doors), non-alcoholic craft beer, and branded apparel. The products serve as a customer acquisition funnel, while the membership platform drives recurring revenue and retention. The company reports 1,300+ active members, approximately $491K in current revenue, 392% year-over-year growth, and an 8x LTV:CAC ratio ($1,782 LTV vs. $220 CAC). Financial projections target $500K in 2025 revenue scaling to $300M by 2030, with EBITDA margins projected to expand from 2% to 42% over that period. A core part of the business model is a stated commitment to donate 40% of profits to men's mental health charities, with the Boulder Crest Foundation (supporting veterans and first responders) as the primary US partner. The company is currently raising via a SAFE Note under Regulation Crowdfunding (Reg CF) through DealMaker Securities LLC. The raise targets $1.235M at a $65M valuation cap with an 80% discount rate and a $500 minimum investment (plus a 3.5% investor processing fee). Pro-rata rights for follow-on rounds are included. The SAFE converts upon the next priced equity round, with a Series A described as a near-term goal. Capital deployment is planned as follows: ~$400K for League platform growth and paid member acquisition, ~$335K for retail distribution expansion (150 to 500+ doors) and golf course partnerships, ~$300K for product inventory, and ~$200K for operations, key hires, and Series A preparation. Investor perks are tiered from $1,000 to $45,000+, including product discounts, event access, founders' dinners, strategy roundtables, and bonus shares (3% at $20K+, 5% at $45K+). The company is led by founder and Global President Adam Levine (30+ years in law and private equity) and CFO Joseph Howard (CPA, Iowa State/Oklahoma State, six years in retail and manufacturing finance). The offering targets men who are already community members, framing the investment as ownership in the community they belong to. The total addressable market is cited across non-alcoholic beverages ($37B by 2030), premium cigars ($5.1B), and golf/lifestyle ($12.5B), with LOFB estimating its addressable slice at $10–15B.

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