HelloAva

About the offering

Shopping for skincare can be overwhelming and impersonal. The beauty industry is worth over $517B+, yet has the lowest online penetration when compared to electronics and fashion. When it comes to skincare, shopping can be a particularly overwhelming experience, with thousands of brands and products to choose from. We surveyed over 300 women to learn that consumers struggle to know which products are best for their skin type and composition. Ultimately, they rely on referrals and unbiased professional advice to decide which products to buy. This requires shoppers to go to stores to try and test products, or speak with beauty consultants, which in turn, makes online skincare shopping nearly impossible for consumers to do with confidence. Solution - HelloAva: making online shopping for skincare personal. HelloAva is an innovative new platform that uses AI technology to provide a personalized skincare and haircare experience to shoppers. Like brick and mortar stores, we provide skin analysis, educational and professional consultations with licensed estheticians, personalized product recommendations, and a fully stocked online inventory for customers to purchase items. We use algorithms to give our customers professional and unbiased beauty advice that helps them purchase the products they need with confidence. Product - Personalized skincare recommendations delivered to you in 5 simple steps. Our algorithm is designed to offer users a highly personalized shopping experience that helps them identify their skincare needs and matches them with recommended products. From there, they can decide to purchase products and refill at a discount.

FAQ