Good Unite

About the offering

Goods Unite Us intersects two of the largest markets in the U.S.: politics and shopping. Our iOS app, Android app and website provide the political leanings of over 4,000 brands and companies. Or users can search by politician and see a list of the brands and companies that support them. At Goods Unite Us, we want to make it easy for consumers to shop according to their political beliefs. This might sound strange to some. But we know that politically active consumers are looking for a way to make a difference every day--not just at the ballot box. And our free app and website give them the tools to make a difference every day (or sometimes even many times per day). In August of 2019 alone, we had a total of over 145,000 active users across our platforms. Perhaps most importantly, however, users are using our data to change their purchasing behaviors, which we view as the holy grail. We've received hundreds of emails from users telling us that they've changed cars, banks, grocery stores, clothing stores, etc. based on our data. And businesses are taking notice. The owner of Teva sandals (Deckers Outdoor Corporation), for example, tried to strong-arm us into taking down their page. And Chico's (a company with $2B+ in revenue) tried to get us to change how we present our data on their page. (We, of course, refused both requests and are well within our first-amendment legal rights). As described in the market landscape section below, we are in the process of implementing multiple revenue pathways, including ads, political donations through the apps, and company marketing packages. Based on our current CAC alone, with this raise we expect to have over 1 million MAUs by election day 2020. With significant press and/or virality (both of which we think are likely), we expect to have 5 million MAUs by election day. Based on ARR and market cap valuations of comparable apps, we estimate the company valuation with 1 million MAUs to be in the range of $17 to $73 million and with 5 million MAUs to be in the range of $88 to $365 million*.

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