Ghost Kits

About the offering

Ghost Kits produces WiFi devices that mount onto compact cameras to provide internet connectivity, solving a workflow pain point for production and post-production professionals who need reliable wireless connectivity from their camera equipment on set. Based in Los Angeles, the company was nominated for NAB Product of the Year 2025 and CineD Best of Show, and has generated its first revenue through a rental partnership with Fujifilm. The product has been showcased at major industry events including NAB, BiLD Expo, CineGear, and Open Sauce. The Wefunder campaign has raised $65,000 from 9 investors, with a notable $17,100 investment from Jackie Merry, Head of Production at Fujifilm North America, who describes the product as "revolutionary" and essential for her productions. Only $124K of the broader $200K raise will come through Wefunder.The ProblemProfessional production crews using compact cameras face persistent connectivity challenges on set. These cameras typically lack built-in WiFi or have limited, unreliable wireless capabilities, creating bottlenecks in modern production workflows that increasingly depend on real-time file transfer, remote monitoring, cloud backup, and connected collaboration. Crew members resort to workarounds—tethering phones, carrying separate hotspot devices, or running cables—that add complexity, reduce reliability, and create stress during time-sensitive productions and live events. The disconnect between cameras' imaging capabilities and their connectivity options forces production teams to choose between camera quality and workflow efficiency.The SolutionGhost Kits manufactures a WiFi device that mounts directly onto compact cameras to provide internet connectivity. The device integrates physically with the camera form factor, eliminating the need for separate hotspot devices, phone tethering, or cable runs. Based on the featured investor's testimonial, the product—even in beta—"solved countless connectivity issues across productions and events," "streamlined workflows, reduced stress, and made complex setups feel seamless, reliable, and completely headache free," saving time on site, boosting client confidence, and delivering stable performance. The product appears to be in late-stage development/early production, with beta units deployed in real production environments through the Fujifilm rental partnership.Business ModelGhost Kits generates revenue through hardware device sales and rentals. The company's first revenue has come through a rental partnership with Fujifilm, leveraging Fujifilm's existing rental infrastructure and customer base to reach production professionals. The broader go-to-market likely includes direct sales to production companies, rental houses, and individual professionals. No specific pricing, unit economics, gross margins, or revenue figures were disclosed. The pitch deck (presented as images) contains financial projections but these were not captured in the available text.TractionThe product was nominated for NAB Product of the Year 2025 and CineD Best of Show—two significant industry recognitions in the professional camera and production technology space. NAB (National Association of Broadcasters) is the premier trade show for broadcast and production technology, and a Product of the Year nomination provides substantial industry credibility. First revenue has been generated through the Fujifilm rental partnership. The product has been showcased at four major industry events: NAB, BiLD Expo, CineGear, and Open Sauce. The Wefunder campaign has raised $65,000 from 9 investors, exceeding its first goal. The featured investor is Jackie Merry, Head of Production at Fujifilm North America, who invested $17,100 and provided an enthusiastic endorsement based on direct beta usage across multiple productions. Five investor reviews have been posted. No specific unit sales, rental volume, revenue figures, or production quantities were disclosed.Market OpportunityThe professional camera accessories and production technology market serves a global ecosystem of filmmakers, broadcasters, event producers, corporate video teams, and content creators. The shift toward compact cameras (mirrorless systems from Fujifilm, Sony, Canon, Panasonic) in professional production has accelerated demand for accessories that bridge the gap between compact form factors and professional workflow requirements. The growth of remote/hybrid production workflows, cloud-based post-production, and real-time collaboration tools all increase the need for reliable on-camera connectivity. No specific market size estimates were provided.TeamFounder and CEO Casper Hanney owns a post-production facility and brings 10+ years of production and post-production experience—directly relevant domain expertise as both a builder and end user of the product. Head of Programming Lee Hanney has 15+ years of web development and web design experience. Head of Marketing Jason Koczanowicz has 15+ years of post-production experience with over 10 years of marketing experience. The team is small (three disclosed members) and appears to be a family-involved operation (shared surname between founder and head of programming). The team's strength is domain expertise—they are practitioners in the exact industry they're building for.

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