Fretch

About the offering

25% of the U.S. population identifies with an ethnic community, but ethnic grocery stores are few and far between 5.6% of the population is Asian American; 3.2% Middle Eastern; 17% various Hispanic and Latino ethnicities. That’s about 81 million people of non-European descent--what we are calling ethnic--representing a market size of $65 - $100 billion annually in the US. Ethnic food is important to these ethnic communities. Even though people of various backgrounds are taking food out or eating in restaurants from time-to-time, they still enjoy the comfort of cooking the foods they grew up eating at home. But ethnic grocery stores are few and far between, making ethnic food inaccessible and hard to procure for many customers. The market is being ignored by the big players in both the grocery store and grocery delivery spaces. For the ethnic community, ethnic food is more than just food. It is not just comfort food, or a connection to home, but also part of an identity. Fretch delivers ethnic groceries right to your doorstep. With Fretch, you can have access to the foods that make you who you are. Delivered locally in markets with high concentrations of ethnic communities. Offers convenience with delivery at home and price competitiveness compared to physical stores. Provides large selection of brands including frozen goods, produce, and dairy. Website designed with Ease of Use and Quick Ordering in mind. Offers low delivery fees to reduce the hurdle. Serves as a one-stop shop for all the needs of an ethnic family, as opposed to only providing popular ethnic products

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