Fashwire

About the offering

Consumer behavior patterns are changing fast and brands must adapt to keep up! The fashion retail industry has not been evolving fast enough and brands have relied too heavily on historical purchasing and gut feelings when making stock ordering, merchandising and pricing decisions. Demand forecasting is nearly impossible to predict and now brands and retailers are facing a perfect storm of rising costs, product decisions, and consumer buys against reduced consumer confidence and spending. This combined with changing consumer shopping habits means that more than ever designers, brands and retailers need to fully understand their product performance and customers in order to adapt, stay relevant and survive. Solution - A Global Data-Driven Multi-Brand Marketplace. Fashwire provides our partnering brands discoverability, instant real-time feedback and full price sell-through by using Fashwire’s proprietary Data Insights Technology to deliver consumer actionable insights to maximize product profitability. By presenting new collections to thousands of targeted consumers, we are able to provide instant feedback on what is resonating with consumers on current and future products long before they are stocked – improving costly ordering decisions. Product - Fashwire Data Insights Technology - Whether you are a consumer or designer, Fashwire creates a global marketplace to influence fashion trends and ideas. It's simple and easy to use. By downloading our app, users can discover designers from around the world, swipe their preferences and highlight products and brands they love. The designers and brands then access this data in real-time allowing them to target their collections based on consumer feedback and preferences. By adding new brands and designers daily, Fashwire constantly provides style inspiration and a personalized shopping experiences for our users. We also reward customers for sharing their style preferences and allow them to directly purchase items from participating…

FAQ