Ella & Oak
Regulation Crowdfunding offering on StartEngine
$93,600
of $107,000 goal
87.5% funded
About the offering
Over 68% percent of American women are plus-size yet it is estimated that there is only 1 dedicated plus-size apparel store for every 30 specialty apparel stores. To date, the fashion industry has largely ignored this under-served market, failing to dedicate resources to understand the needs and nuances of the curvy women – from pattern and design to communications and experience. We believe there are three main issues we are seeing for plus-size brides today: Design – there aren’t enough dresses designed with her plus-sized body in mind. Options – it is hard for her to find samples to try in her size. Experience – stores don’t provide a fun or supportive environment. Ella & Oak will address three major challenges that plus size brides experience today – design, options, and experience.
FAQ
How much has Ella & Oak raised?
Ella & Oak has raised $93,600 of a $107,000 goal.
Where is Ella & Oak's campaign listed?
The offering is listed on StartEngine, an SEC-registered Reg CF intermediary.
What are the terms of Ella & Oak's raise?
Membership Units, $2.5M cap, $1.00/share, 20% discount, 6% interest.
When does Ella & Oak's offering close?
The stated close date is Mar 20, 2019.