Ederra

About the offering

EDERRA - Company Summary Overview EDERRA is an Oceanside, California-based wellness company pioneering the farm-to-body superfood supplement movement. The company's flagship product, EMPWR+, is a radically simple two-ingredient supplement combining broccoli microgreens and Lion's Mane mushrooms, harvested and freeze-dried the same day to deliver maximum nutrient density. One scoop provides the equivalent nutrition of over a pound of broccoli, packaged in premium VioletGlass jars that protect against light degradation. The Problem & Solution The supplement industry is plagued by junk science, cheap fillers, and zero transparency. Consumers face complex labels with 70+ ingredients sourced from around the world, making it impossible to verify quality or trust what they're consuming. EDERRA disrupts this model with radical transparency: just two powerhouse ingredients sourced from the largest microgreen farm in California, with a supply chain that goes from harvest to final product in the same day. The result is minimally processed, farm-fresh nutrition that's easier to scale, easier to trust, and easier to trace. Market Opportunity & Strategy The global superfood market represents a $182 billion opportunity, with US superfood powders alone accounting for $7 billion. EDERRA targets 1% market capture ($70 million) through a multi-pronged approach combining direct-to-consumer subscriptions (modeling success of AG1 and Cymbiotika) with strategic B2B partnerships across restaurants, wellness clinics, and corporate wellness programs. This dual-channel strategy provides multiple pathways to scale while building brand recognition and recurring revenue. Traction & Validation EDERRA has built an elite advisory team from industry giants including DSM, Herbalife, AbbVie, DuPont, Kerrie, and Amway, validating both the market opportunity and execution strategy. The company successfully raised its initial $55,000 from 22 investors, demonstrating early market interest and hitting its first funding milestone. Leadership Vladi Delsoglio (CEO): Serial entrepreneur with two decades of marketing expertise and former executive experience at a NASDAQ-listed company. Ruchit Mehta (CSO): Product developer previously at Plantible Foods, which secured $23M Series A funding. Nicole Lewis (Creative Director): Branding expert with experience at Yahoo, Snapchat, and Cymbiotika. Growth Vision EDERRA is raising $124K to scale nationally through increased production, expanded retail and restaurant partnerships, DTC growth via influencer collaborations, and new product launches including skincare, booster shots, and pre-workout supplements. The company projects exceeding $1M revenue through strategic co-manufacturer partnerships while building a household name in functional wellness.

FAQ