Doze Bedding

About the offering

Doze offers luxury bedding solutions that simplify the hassle of making the bed with an easy-change duvet system. With early-stage traction in the $25 billion U.S. bedding market, Doze has been featured on ABC’s The View and in Travel & Leisure magazine. Innovative Solutions: Doze is an innovative, quick-change duvet created to simplify the bed making process. Weaving together luxury fabrics with an easy-way-to-duvet design, Doze optimizes time, comfort, and convenience. Market Potential: Tapping into the growing $25 billion U.S. bedding market, Doze targets a diverse customer base, including the 143 million adults who purchased bedding in the past year. (Source) Strong Early Traction: Since launching, Doze has generated notable sales, including over $100,000 from a single feature on ABC's The View. THE PITCH Doze offers luxury bedding solutions that simplify the hassle of making the bed with an easy-change duvet system. With early-stage traction in the $25 billion U.S. bedding market, Doze has been featured on ABC's The View and in Travel & Leisure magazine. THE PROBLEM Changing a Duvet is the Worst Making the bed can feel like a chore, especially when it comes to changing the duvet cover—a task many find cumbersome and frustrating. This hassle detracts from the enjoyment of a well-made bed, which should be a source of comfort and relaxation. Additionally, the bedding industry has long been dominated by products that compromise on quality for convenience, leaving consumers with limited choices that fail to meet their needs. OUR SOLUTION The Quick-Change Duvet System Doze has a proprietary design that is solving the biggest annoyance in bedding—changing the duvet. Doze’s duvet cover is crafted with a three-sided zipper, making the insert easily and fully accessible for a fast, easy change. The smooth gliding zipper performs faster than buttons for an effortless open/close and prevents laundry from getting stuck in the cover while washing and drying. Doze’s design eliminates antiquated and frustrating ties—integrated snaps fasten the cover through the insert for a tight hold to avoid separating for even blanket distribution all night. By prioritizing both convenience and quality, we provide a solution that caters to a diverse range of lifestyles—from busy parents to individuals with mobility challenges. No more stuffing, fluffing, shaking, buttoning, or tying involved. Doze is designed to not only enhance the bed-making experience but also elevate the overall comfort of your sleeping environment, making life a little easier and a lot more enjoyable. THE MARKET & OUR TRACTION Target Market: Disrupting a Steady Industry 143 Million (US Adults, 35-50, who purchased bedding within last 12 months) $87B Global Home Bedding Market $25B US Home Bedding Market Covers and Gains: Our Snuggly Success! Doze has gained considerable traction since our launch, leveraging media recognition and customer satisfaction to make impressive strides in the luxury bedding market. Notably, Doze was featured on ABC’s The View, where we achieved over $100,000 in sales within a single flash sale event, underscoring strong consumer demand and market readiness. In addition to this success, Doze’s product line has earned accolades from reputable publications, with Travel & Leisure naming us as one of the best duvets of 2024 (Source), Veranda awarding us “Best Bundle” (Source), and News Nation (Source) and WFLA Tampa (Source) highlighting Doze as a top choice for superior sleep solutions. The Most Comfortable & Convenient Bedding… Ever. *The above testimonials may not be representative of the opinions or the experiences of other customers and are not a guarantee of future performance or success. Doze’s exceptional comfort experience is reflected in a return rate below 5%, far outperforming the ecommerce industry’s average of 17.6%. (Source) This strong retention demonstrates a high level of product satisfaction and has fostered a loyal customer base, with repeat customers returning for additional bundles and cover sets. We believe the brand’s positive traction and expanding media footprint can help position Doze to scale further as it continues to pursue growth in customer acquisition, new product lines, and potential entry into hospitality and retail channels.

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