Build by HD

About the offering

Built By HD (formerly HD Labs Nutrition) is a consumer packaged goods (CPG) company based in Nacogdoches, TX, operating in the health and wellness, e-commerce, and apparel spaces. The company produces supplements and apparel — including shirts, hoodies, and shorts — all manufactured in America. Its supplement line emphasizes transparency through fully disclosed ingredient labeling and avoidance of proprietary blends, giving consumers clear information on contents and dosages. The apparel line was recently expanded during a relaunch and is sold globally. The company holds a trademark covering supplements, apparel, and footwear under the 'Built By HD' brand and reports zero returns from customers or retailers. The current strategic focus is on soccer players, with plans to leverage the upcoming FIFA World Cup by running geolocation-targeted digital ads near game venues and partnering with social media influencers for potential TV exposure. The company is raising between $25,000 and $50,000 in debt (Reg CF) at a 12.5% interest rate over a 60-month loan term. Planned use of funds at the minimum goal of $25,000 includes: reserve funds (57.8%), digital marketing (11.56%), shipment/supplies (6.94%), consulting/legal (5.78%), accounting/tax (5.78%), samples — full-size units and serving sticks (2.31% each), graphic design (2.31%), website/IT (1.16%), office/utilities (1.16%), equipment/hardware (1.16%), software/subscriptions (1.16%), and insurance (0.58%). At the time of review, the campaign had raised $221 from 2 investors with 26 days remaining.

FAQ