Atoms

About the offering

INTRODUCING The World's Most Thoughtfully Designed Everyday Sneaker Most sneakers are designed for athletes or sports. But what about the 99% who are not runners or athletes? They just want a shoe that's comfortable and fun to wear everyday. Atoms is a sneaker you would want to wear every single day. Our customers describe them as "like walking on clouds," "the best everyday sneakers I've ever owned," and "the only shoe I want to wear all day." Obsession over fit, materials, & simplicity Innovation That Created Magical Comfort Breathable, Durable, Flexible Upper Material Antimicrobial Copper Lining - Keeps your feet fresh and odor-free all day. Tie Once Easy Slip-ON Laces Proprietary Comfort Mid-foam Non-Slip Rubber Outsole Where We Are Today We launched our first sneaker in 2019 via invite-only access on our website. Since then, we've achieved a lot: $36,000,000 In Lifetime Revenue 47% Repeat Rate, 35% repurchase with 30 days 840K+ Products Sold, Total 200,00+ Customers $400+ LTV, Strong Loyal Customers 90% Conversion In pop-ups from try-on to buy <$50 CAC With a 1 month payback period Expanding Our Reach Limited Edition Drops. Retail Partnerships. Art Gallery. 30 limited-edition drops, including collabs with icons like Tan France & Marques Brownlee -- with 4 sellouts in under 48 hours! + Some of Atoms sneakers are now reselling for $600+, proving our brand's cult-like demand. Now selling in partnership with Nordstrom, with many more retail rollouts on the way. Launched Atoms Art Gallery, collaborating with creators shaping culture & activism. Community of Love A community of 500,000 supporters, including Jony Ive, Marques Brownlee, Arik Armstead, Tan France, E40, Big Boi from Outkast, and many more. Featured on Humans Of New York Atoms has always been fueled by community. When Humans of New York shared our story, 5 million people read it, and in just three days, we sold 20,000 pairs — proving the power of community with shared belief. Past Investors Previously raised $17M from top investors, including Kleiner Perkins, Initialized Capital, Day One Ventures, Serena Ventures, Jacqueline Novogratz, Jeff Weiner, Chamillionaire, and many more. A Letter From Sidra Step Into the Future: Become a Part of the First Community- Owned Sneaker Brand. When we launched Atoms in June 2019, all we wanted was to make the world's best sneaker. That you could wear all day without thinking about it. That fit your life so effortlessly, it became a part of you. But something beautiful happened along the way. Atoms didn't just become a sneaker company—it became a community. People didn't just buy our shoes; they believed in what we were building. They shared their stories, their ideas, their feedback. And in return, we listened. Because of you, the vision for Atoms has expanded. It's no longer just about making the best sneakers in the world. It's about making the first community-owned sneaker brand in the world. Here's what that means: We're creating a private group where our backers can share ideas, test samples, vote on designs, and get direct updates from me and the team. We're hosting walking tours and launch parties in cities around the world, because the best ideas don't come from boardrooms—they come from real conversations. We're building an industry-leading referral program, because we want Atoms to grow through word-of-mouth, driven by people who genuinely love our shoes. And most importantly, we're doing something that rarely happens in business: we're sharing the upside. If Atoms is ever acquired or goes public, we want our community to be part of the returns. Not just VCs. Not just investors. But you—the people who believed in us first. To show our commitment to this vision, we're offering this round on the same terms we gave VCs two years ago. The funds we raise will go toward something even bigger: crafting our shoes in the U.S. to bring products to market faster and refine them through real-world feedback, expanding our retail presence, growing our product line, and strengthening Atoms for long-term profitability. But beyond the business, this is about something deeper. It's about proving that companies can be built differently. That customers can be more than buyers—they can be part of the story. That the people who lift a brand up should share in its success. This is personal for me. I come from a place where people— especially women-weren't encouraged to dream big. But here we are, creating something that's rarely done in business. And I want you to be part of it. Today is Day One! We're not just making better sneakers. We're building a better way to make sneakers—a way that puts community at the center. I hope you'll join me in revolutionizing how shoes are made. Sidra Qasim, Co-founder & CEO, Atoms This round is officially open starting today! We are beyond grateful for you-our community, our customers, our believers. Let's take Atoms to the next level, together. Thank you for your support-always.

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