Rad Power Bikes

About the offering

Rad Life Mobility is a multi-brand electric bicycle platform operating under the Life Electric Vehicles Group. The company was built through three key acquisitions: (1) a court-approved Section 363 bankruptcy sale of Rad Power Bikes core assets — including brand, IP, inventory, digital infrastructure, and approximately 1.5 million unique U.S. Shopify customer accounts plus roughly 250,000 Canadian accounts — for approximately $14.9 million; (2) the subsequent acquisition of QuietKat off-road e-bike brand assets; and (3) exclusive reseller rights to the Serial 1 premium brand, which was originally developed by Harley-Davidson and acquired by Rad Life's manufacturing affiliate in 2023. Together, the three brands span mass-market utility and cargo (Rad Power Bikes), premium urban and lifestyle (Serial 1), and off-road/adventure (QuietKat) segments. Rad Life operates a multi-channel sales model encompassing direct-to-consumer e-commerce via Shopify, seven company-owned retail stores in Seattle, California, and other key U.S. markets, and an expanding national dealer and service network. Manufacturing and assembly support is provided by affiliated LEV Manufacturing, Inc., which operates U.S.-based facilities and is developing a 100,000+ square-foot multi-line assembly, logistics, and fulfillment center in Tennessee with planned Foreign-Trade Zone (FTZ) activation designed to provide duty deferral, improved cash flow, and better cost control. The company's leadership team includes President & CEO Jim Brown (37+ years in automotive retail, previously oversaw a $4.4B dealership group sale), Executive Chairman Robert Provost (25+ years in tech manufacturing and 18+ years in e-bike manufacturing, including founding a U.S. FTZ e-bike production facility), CFO Ivan Drusc, COO & Controller Dan Del Aguila (co-founder of Prodeco Technologies and Life EV), General Counsel Helen Cho (former senior counsel at Rad Power Bikes and Dollar General), SVP Retail Dior Biancofiori (former Rad Power Bikes retail lead, Sephora, Eddie Bauer, Fossil), SVP Global Resellers Scott Adams, and VP Marketing Jacqueline Kouma (former Sony marketer). The company highlights the global e-bike market, which industry projections estimate could reach approximately $149 billion by the mid-2030s, with North America expected to grow at a double-digit CAGR through 2033. Rad Life's stated strategy is to consolidate a fragmented market by combining recognized brand assets, a multi-channel retail and e-commerce presence, and affiliated U.S.-based assembly under one platform. First full month of sales was reported in March 2026. The Regulation CF offering has a minimum of $10,000 and a maximum of $5,000,000, priced at $1.00 per share of Common Stock with a minimum investment of $1,000 per investor. The company set a pre-money valuation of approximately $205.5 million, determined solely by management without an independent appraisal. Early investors may receive time-based bonus shares (5%–20%) and existing Rad Power Bikes owners or Life Electric Vehicles Holdings shareholders (holding at least 2,500 shares) may qualify for an additional 30% eligibility bonus. Non-securities perks include gift cards ranging from $100 to $3,000 per $25,000 invested. All securities activity is conducted through Highlander Crowdfunding (PicMii Crowdfunding d/b/a), a FINRA-registered funding portal.

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