Chicago Concours

About the offering

Chicago Concours Group Inc. is a newly founded (2026) Chicago-based company building what it describes as the Midwest's first scalable automotive lifestyle and experiential hospitality brand. The company is organized around hosting high-end concours d'elegance events, VIP hospitality experiences, corporate sponsorship activations, and recurring membership programs, with its flagship venue affiliation at Itasca Country Club in the Chicago suburbs. The founding team includes Mark Penway (Director, President, Treasurer, and Secretary), Larry G. Swets, Jr. (Senior Advisor, who also serves as Managing Member of Itasca Country Club), and Larry G. Swets, III (Event Director, affiliated with Cannonball Garage). The team cites participation in the transaction that took Hagerty public as a key credential and source of industry insight. The business model is designed to generate diversified revenue across corporate sponsorships, VIP hospitality packages, ticket sales, vendor and exhibitor fees, branded merchandise, private events, and recurring membership experiences, with sponsorships expected to be the largest and most scalable revenue category. The company positions itself against the backdrop of a global classic car market valued at approximately $32–$43 billion in 2024 and projected to grow to $65–$94 billion over the next decade, citing sources including Credence Research, Market Research Future, Emergen Research, and Exactitude Consultancy. Management argues that while events such as Pebble Beach, Amelia Island, and Scottsdale have become major destination experiences, the Chicago metro area — one of the largest and wealthiest U.S. markets — lacks a nationally recognized automotive lifestyle event, representing a significant market gap. The company is raising up to $200,000 under Regulation CF at $1.00 per share with a $50 minimum investment and a deadline of December 31, 2026, hosted on the Issuance Express funding portal. As of the time of this summary, total invested stands at $1,500. Proceeds are earmarked for event production infrastructure, marketing and brand development, public relations, sponsorship acquisition, and general working capital. The company is pre-revenue and early-stage, with traction limited to business strategy development, securing the Itasca Country Club affiliation, and initial relationship-building within the automotive and sponsorship communities.

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