ZeroCarb Lyfe

About the offering

ZeroCarb LYFE is a Evansville, Indiana-based consumer packaged goods (CPG) company that produces high-protein, low-carbohydrate snack foods — primarily chicken-based pizzas and chips — marketed as craveable comfort food without fillers, starches, or industrial additives. The company was founded around a personal metabolic health journey and has developed a proprietary manufacturing process using whole-muscle chicken breast as the primary base ingredient, which it claims cannot be easily replicated by competitors or standard co-packers. The company owns its own manufacturing facility, which it views as a core competitive moat, enabling quality control, cost management, and product innovation. Current fundraising on Wefunder is aimed primarily at expanding manufacturing capacity, which management identifies as the primary bottleneck to growth — retail partners and distributors are reportedly requesting more volume than the company can currently supply. Key traction metrics cited include: 580,000+ products sold, 63,000+ customers served across 48 states, a 25% repeat purchase rate in ecommerce, 52%+ quarter-over-quarter growth, and placement in 556 Target stores nationwide. The company has received $7M+ in institutional backing to date from investors including Elevate Ventures, Pier70 Ventures, Render Capital, and Sixty8 Capital. Two international white-label distribution agreements have also been signed. The business model operates across four channels: direct-to-consumer (DTC) ecommerce used as a product and behavioral testing ground; retail (currently Target) as the primary scale engine; in-house manufacturing as a margin and quality protector; and international distribution for footprint expansion. Management frames GLP-1 medication adoption as a major macro tailwind, arguing that the resulting behavioral shift toward high-protein, low-carb eating structurally advantages ZeroCarb LYFE over traditional snack incumbents. The leadership team includes CEO Omar Atia (former Kraft program leader and founder/CEO of Thoughtfire), Chief Growth Officer John Pena (former Chief of Staff at ThoughtFire and co-founder of tech ventures), and Interim COO Nassir Criss (formerly a board observer via Sixty8 Capital). Advisors with backgrounds at Frito-Lay and PepsiCo are also noted. The Wefunder campaign had raised $73,175 from 27 investors at the time of this data capture, with a minimum investment of $1,000.

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