Yarnhub Animation Studios

About the offering

Yarnhub Animation Studios Inc. is the creative force behind the popular military history YouTube channels Yarnhub and Blue Paw Print. Founded in 2021, Yarnhub has cultivated a passionate audience, generating an impressive 35 million views per month. Building on this success and recognizing the demand from its loyal community, Yarnhub is now expanding into gaming. A leader in cinematic military history Founded in 2021, Yarnhub is an animation company producing military history animations. Films are long format, high quality 3D videos, narrating historical tales of bravery, brotherhood and heroes. Yarnhub Reach The community’s largest audiences are in the USA and Japan, followed by major European countries. 47% USA, Japan, UK, Canada, Australia, New Zealand, 28% Europe, South America, Mexico, 25% Rest of the World Other demographic statistics are: -45% Smart TV, 35% Mobile, 20% PC -90% Male -Age evenly distributed Yarnhub Revenue $440k - 2023 $875k - 2024 $2.2M - Est. 2025 $3.9M - Est. 2026 2025 & 2026 figures are projected ads revenue only. By running ads in long format 3D animation films, Yarnhub is generating revenue that has, so far, been fully reinvested into producing higher quality content for its community. The ads revenue alone has seen exponential growth as a result of this increased quality. Next steps for explosive growth There is no shortage of interest, every film produced receives millions of views and contributes to strengthening the engagement and the business growth. As the Yarnhub community is primarily made of gamers, 90% of its integration revenue comes from gaming ads featured as interstitials. The 3D animated films are produced using the mainstream game engine: Unreal Engine 5. Yarnhub’s extensive library of 3D models and environments, lovingly handcrafted by the team, is just one step away from being integrated into games. The Yarnhub community is extremely vocal in asking Yarnhub to produce a game. In the video comment section, common questions such as: “Is this a game? Where can I play this game?” demonstrates the eagerness of the community to see the company making games. Problem Over the years, Yarnhub’s community has frequently demanded to play a game in the Yarnhub style. Social media comments frequently demand a Yarnhub game. When polled, the community requested a game with heart, historical accuracy, global campaigns, multiplayer modes, and a variety of weapons. For traditional game studios, acquiring and retaining players is massively expensive and inefficient. Data protection laws have made targeted advertising almost impossible. Only a few studios are able to make enough revenue to cover their marketing spend, let alone be profitable. Solution A game developed for and with the community Imagine… A cross-media experience where each new Yarnhub film on YouTube contributes to a game narrative, offering authentic sights, equipment, heroes, and playable tactics.Where accurate weapons, uniforms, and environments reflect history. Imagine… A cross-media experience where 35 million views a month are fueling the game experience and retention. Game Design The game brings the world of Yarnhub films and its DNA to life, allowing players to experience realistic recreations of major World War II events. The gameplay features the same models and art style Yarnhub uses in its films, familiar visuals that the community already love. This 1st person combat game offers the player a chance to tip the fate of history. -Choose a faction, a character -Unlock new equipment and upgrades -Complete historical missions, events and campaigns -Fight on the frontlines with a rifle, storm through enemy lines in tanks, pilot aircraft or hunt in frigates Player retention With the game, Yarnhub takes its films to the next level: Learn from renowned heroes, nurture brotherhood, and connect with history as you progress in the game and dominate the battlefield. A typical player journey would begin with a Yarnhub film. After watching a film on YouTube (on D-Day for example), the viewer is prompted to play the game.“Soldier, are you up for that mission? if we don’t take that bunker… Omaha beach is lost! Get in the game soldier and help us Save D-Day!” “We’ve been waiting for you SOLDIER! Now let’s get that bunker!” Yarnhub’s massive and growing audience provides the perfect foundation for building an engaged gaming community and ensuring long-term player retention. This is a huge commercial advantage as the game needs no marketing budget to acquire and retain users. Yarnhub engages with its community on YouTube, social media, and Discord. The development team will actively pursue community-based game design, running regular play tests to collect feedback, design ideas, and grow the conviction around the design decisions and the quality of the execution. Production The game development follows a standard cycle of Validation, Production, Soft Launch, and Global launch. Validation or Pre-Production, focuses on design ideation, quick prototyping and user tests. This phase is done with a smaller team, seeking feedback and validation of game mechanics. Production is started once the gameplay design is locked and validated. The goal is to build a stable and compliant commercial software, running user tests along the way to strengthen the conviction around the design decisions. The phase is done with a bigger team, balancing the scope of the game features, the quality of the software, and the launch date. Soft Launch is the ultimate user test. The game is launched in 1-3 countries, focusing on Key Performance Indicator Growth. The game is launched simultaneously with YouTube films that drive growth to the game. Global Launch happens once the KPIs have reached an anticipated level, the game supports multi-languages and is fully integrated with the films release schedule. Game development is an iterative process. The Soft Launch will feature an initial scope, providing enough entertainment to justify a long term retention while maintaining plenty of features and events in the backlog. Over time the game will include new features such as new arms, heroes and gear as well as events including campaigns, locations, seasons, and leaderboards all supported by the film release calendar. Business Model Monetization: Free-to-Play economy The game is Free-to-Play, meaning that the player can download and play the game for free and has the option to spend within the game experience. With few purchases, the players can own gear, progress towards more rewarding goals and buy skins and other visual assets. Season Passes and Battle Passes will help boost both monetization and retention simultaneously, providing rapid access to certain pieces of content and rare resources for upgrades. An in-game shop will handle micro-transactions, ranging from unique vehicle unlocks to camo patterns, all the way down to commonly used consumables such as ammo packs and rapid repair kits. The design of the game systems will ensure that there are organic repeat purchase opportunities, as well as the ability for high-roller players to spend with ease. Revenue Potential Based on available data for first-person combat games and projected view-to-play conversion rates, initial yearly revenue is estimated at $4 million, potentially growing to $100 million as the game matures. Distribution The game will be initially launched on Steam, taking full advantage of Steam Marketing events called Fests, Steam discovery and recommendation algorithms as well as Steam community of gamers. We envision that the Yarnhub community will be active in supporting the game on Steam, increasing wishlists and downloads. In time, the game will be available on multiple platforms including Mobile and Smart TV, where a large part of Yarnhub’s community consume the content. Through his 20 years of experience launching video games globally, Yarnhub’s Head of Games has in-depth expertise in launching games on Steam and on Mobile platforms. One game is only the start… Following the success of the 1st game, the vision is to expand to a wide network of channels and a portfolio of games. The video subjects on new channels will broaden from military history to other popular topics. The methodology used to grow the Yarnhub network is repeatable. Each new community justifies the development of games, strengthening the game portfolio footprint. The long term goals are: Community Reach: 3-5 Billion Monthly Views Game Reach: 100 Million Monthly Active Users The next round, a series A fundraising, will be led by institutional investors: This raise is a unique chance for Yarnhub’s community to share in the Company’s success Become a AAA game studio with a tiny marketing budget Market Projection In this market, Yarnhub is in a unique position as it benefits from its huge audience and from the fact that technology, process and teams are shared between the video and the game production pipelines. Competition First person combat games on Steam are very popular. Free-to-Play games on Steam are in the minority and the majority of Steam games are premium (you pay a flat fee when you buy the game). This is in part due to the complexity of economy design. Our head of Games, Cyril Barrow, has spent the majority of his career working on Free-to-Play games, he knows and has recruited the best systems designers on the market. Free-to-Play games have a great potential for monetization and 30% of the top 100 games on Steam are Free-to-Play Yarnhub is uniquely positioned as the company regularly produces massively popular cinematic films in Unreal Engine and will also produce games on that same engine. Traction & Customers Two founders bringing media and games together The transition into gaming is being spearheaded with the expertise of Cyril Barrow, a seasoned gaming executive with leadership experience at Electronic Arts and Rovio, as well as a track record as a serial entrepreneur. Cyril has recruited members from Electronic Arts, Sony and Wargaming that are ready to join the team as soon as the funding is confirmed. Investors Raising capital to enable the game production Yarnhub Animation Studios is dedicated to the production of 3D animation films, running multiple production tracks in parallel. Existing team roles include 3D modellers, graphic designers, animators, script writers, and historians. In order to expand the team to game production the company is recruiting game professionals, including front-end, and back-end developers, gameplay designers, system designers, and community managers. The proceeds of this raise are intended to get us to an early access playable game in 1 year with global release in 2 years. Returns: We plan to make Yarnhub a Billion dollar company and as such we envision there will be many opportunities for exit either through IPO or acquisition. One-time opportunity for Yarnhub’s community to invest in the Company’s success. Our intention is to give you a multiple return on your investment by taking advantage of our unique position in the market, crossing over from content into gaming. We’re extremely grateful for the massive support you show us online every day and we want to give our community an opportunity to benefit from our current and future success. We don’t plan any more public funding opportunities before a possible future IPO. So please join us and help us make the game you want to play.

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