Worldcast Live

About the offering

Generally, tech innovations have been the impetus for major shifts in advertising throughout the entire 20th and 21st centuries. From the printing press to radio to TV to the computer to smartphones and now AR/VR technology, advertising continues to evolve. One industry that has especially seen the impact of tech innovation is entertainment, including film, TV, AND music. And even though people may turn to Netflix before they turn to cable or switch on Spotify before popping in a CD, one thing remains the same... People, especially Millennials, love live entertainment. In 2017, Live Nation reported record growth in sales for live concert attendance and double-digit growth for sponsorship and advertising. But there remains a problem: we believe advertisers and sponsors lack a streamlined way to engage with their targeted consumers at events, and entertainers, still are losing out on sales revenue they could easily capture. How do we solve this problem? By building an application that aims to automatically ensure artists and DJs are paid royalties and advertisers can seamlessly engage their prospective consumers. Even better? That app will be built on blockchain technology, which will help to further collectivize live entertainment and the streaming experience. Worldcast Live is the network that is ready to take on this challenge, with the WCL app, built on the Ethereum blockchain. Our interactive channels are already live and embedded on various clients' websites. The system also supports Roku devices where restaurants are using the technology to feed content into the TVs within the restaurants. Our WCL Engage app is currently under development and the beta will be launched in July of 2018.

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