Wayra Roots

About the offering

Wayra Roots is a South Florida-based food company headquartered in Dania Beach, FL, specializing in handcrafted frozen cassava arepas made from whole cassava root using traditional recipes and simple, clean-label ingredients. The company's products are gluten-free, vegan, and free from highly processed additives, targeting consumers seeking convenient, nourishing, ancestral food options. Over the past three years, Wayra Roots built its customer base through local farmers' markets, and has since expanded to regional retail store locations and nationwide direct-to-consumer shipping for its frozen product line. The company developed a proprietary production process using whole cassava root rather than processed flours, differentiating itself in the clean-label food space. Future plans include expanding retail presence from South Florida to the national market over the next three years, as well as diversifying its product line to include sauces and other foods made with simple, ancestral ingredients. The current Reg CF debt offering on Honeycomb seeks between $25,000 and $50,000 at a 12.5% interest rate over a 60-month loan term. Proceeds will be allocated toward equipment purchases (40%), business expansion (40%), marketing and advertising (10%), and inventory (10%), with the goal of increasing production capacity, fulfilling larger retail orders, and improving packaging without compromising product quality.

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