Waffles INCaffeinated

About the offering

Waffles, INCaffeinated is a full-service breakfast and lunch restaurant concept based in Beaver, PA, with multiple locations across the Pittsburgh area. The brand was founded on the philosophy that breakfast should be creative and elevated, inspired by a grandmother's original sourdough culture. Their menu centers on customizable sourdough waffles but also includes omelets, French toast, traditional breakfast plates, and breakfast and lunch sandwiches. Customers can personalize waffles, omelets, and French toast from a wide selection of mix-ins and toppings. The restaurant offers proprietary coffee, espresso, and cocktail drinks, and accommodates a range of dietary needs with allergen-friendly batter options that are gluten-free, dairy-free, egg-free, soy-free, and free of added sugar, as well as vegan and keto batter alternatives. The brand has built a strong local following with over 25,000 Facebook followers, Google ratings of 4.2 stars or higher across all locations, and has been voted Best Breakfast in Beaver for multiple consecutive years. After opening on East Carson Street in Pittsburgh, the brand also earned the title of Best Breakfast in Pittsburgh and has been nominated for Best Breakfast in Westmoreland County. This second Honeycomb campaign (hence '#2') is raising funds specifically to market the brand's franchise offering, targeting new geographic areas including Northwest Pennsylvania and Eastern Ohio, with the goal of selling franchises beyond its current Southwest PA footprint. The minimum fundraising goal of $25,000 would be allocated entirely to franchise marketing efforts. The offering is structured as a debt instrument with a 12.5% interest rate and a 60-month loan term, raised under Regulation CF.

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