Vatom

About the offering

The world's largest brands choose Vatom With ten million people globally engaged and growing, Vatom is demonstrating its ability to enhance customer relationships and brand loyalty using Vatom's advanced technology How Vatom Works Why Vatom: The Vatom team brings extensive expertise in audience engagement, data management, eCommerce, artificial intelligence, and analytics The Vatom platform is vetted and proven by the world’s leading brands Our scalable business model ensures high growth and profit margins A Deep Dive Into Vatom's Metrics For Brand Campaigns PepsiCo / FIFA: Pepsi’s FIFA World Cup Engagement Campaign Over 400K registered users 2 Million visitors 36% shared with a friend 60% returning customers 20% conversion rate compared to 2.1% with paid social CAC (customer acquisition cost) $1.50 vs. traditional $22 State Farm: NFL Country Wide Football Find Viral Campaign GOAL: was to have 10k people collect 500k digital football in 4 days, they did that in 4 hours Ended with almost 100k people collecting 1.5m footballs 70K rewards distributed, including exclusive NFT’s, Amazon & Starbucks gift cards, autographed memorabilia, concert ticket,s and merchandise Fans collected 1.4 million Vatom objects in 4 days, creating a unique and exciting customer engagement strategy and delivering highly successful results for State Farm iHeart: Live Events & Sponsorship Conversion rate 65% of attendees who clicked registered 80% active engagement, people that registered played 90% prize redemption, people that won, claimed their prizes Contactless conversion, no one had to talk to anyone, they just scanned and played Most efficient and cost friendly data gathering strategy Google Virtual Event: Googles Annual Cloud Computing Summit 20k concurrent users 78% returning users Vatom virtual space saw 98% of the attendees spend an average of 48 minutes dwell time The traditional site saw less than 2% of the attendees spent under 4 minutes on average (twitter and tic tok average less than 10 minutes dwell time) PG: Tide Turn to Cold Campaign GOAL: By rewarding consumers who commit to the #TurnToCold campaign challenge in a fun and exciting way, Tide was able to increase the amount of cold laundry loads done as well as increase overall number of consumers taking the “Cold Water Pledge” which both reduced the impact to the environment and helped consumers save money on their electrical bill. + 36K incremental consumers for less than $5 per user Gamification of the campaign message drove habit change of 89% of participants 70%+ engagement rate 91% of referral conversion VATOM LOYALTY ENGAGEMENT PROGRAM FOR PEPSI Vatom powered PepsiCo’s FIFA World Cup campaign: Over 100,000 registered users in the first 4 days CAC: $1.30 Generating ongoing, real-time zero and 1st-party data 70% daily engagement 40% of registered users shared the campaign with a friend Vatom QR codes were printed on over 200 million bags of Frito Lay chips & Doritos Highlights: The experience focuses on rewarding consumer engagement and loyalty through a points based rewards program, providing consumers with ongoing engagement The program is designed to trigger purchase intention at the point of sale in a dynamic and fun way Ongoing activation programs include experiences that drive consumers to leading retailers Consumers can find collectibles and redeemables on the map and in augmented reality Why Vatom Works Most businesses reach customers through ad networks, which charge high fees for access. With Vatom, businesses can connect directly with users and keep more of the value The Vatom platform delivers a better way to engage with your customers A Better Engagement Channel: Enable more immersive & engaging experiences Support for customer acquisition strategies Robust loyalty & rewards management Scalable and mass market friendly Cutting edge integration and interoperability Safely and directly collect zero & 1st party data Data is converted into actionable insights that can help optimize and personalize programs in real-time Hyper-Personalization At Scale: Personalized & dynamic communications that dramatically increase Customer Lifetime Value (LTV) Unbeatable ROI: Consistently deliver a superior ROI, with KPIs that eclipse industry benchmarks by wide margins Flexible / Interoperable: Designed to enhance and modernize existing infrastructure and legacy systems, while operating as a hub to integrate additional third party tools and vendor applications VATOM PRODUCT & SERVICES VATOM CREATES PROPRIETARY DATA ASSETS VATOM PRODUCES SUPERIOR ENGAGEMENT USE OF PROCEEDS

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