Upper Crust

About the offering

The Upper Crust Company Summary The Upper Crust is a restaurant concept in Downtown Washington, Pennsylvania, combining wood-fired pizza, espresso, fast-service lunch offerings, a gelato bar, baked goods, and an in-house winery partner (Forbidden Cellars) in a single Main Street location. The business sources its seasonally evolving menu from local farms while featuring imported Italian ingredients. Led by Mark Kennison and Carrie Beckett, who have opened and operated six businesses on Main Street, Washington over the last 15 years—including The Presidents Pub and Grille, one of the highest-rated restaurants in the city. The Honeycomb campaign has raised $26,162 from 17 investors toward a $25,000-$75,000 goal with 16 days remaining. The offering is debt at 12% interest with a 60-month term. Funds will complete renovations (40%), purchase equipment and small wares (26.7%), and provide working capital (33.3%) to allow the business to open. The Problem Downtown Washington, Pennsylvania needs revitalized dining and gathering spaces that draw foot traffic and community engagement back to Main Street. The city lacks a high-quality, multi-concept food destination combining artisan pizza, espresso, gelato, baked goods, and craft wine in one welcoming atmosphere. Local farms produce quality ingredients that need restaurant partners committed to farm-to-table sourcing. The Solution The Upper Crust creates a multi-concept food destination on Main Street combining wood-fired pizza, espresso service, fast-service lunch options, a gelato bar, baked goods, and an in-house winery partner (Forbidden Cellars, which has already secured product placement in several local retailers). The seasonal menu from local farms paired with imported Italian ingredients positions the concept as both locally rooted and quality-driven. The multi-offering format maximizes revenue per square foot across dayparts (morning espresso/baked goods, lunch service, dinner pizza, evening wine) while creating a community gathering space. Business Model Revenue comes from food and beverage sales across multiple categories (pizza, espresso, gelato, baked goods, lunch items) plus the in-house winery partnership. The multi-daypart approach (morning through evening) maximizes utilization. The winery partner Forbidden Cellars has growth potential as a regional craft beverage brand with existing retail placement. This is a debt offering at 12% interest over 60 months, with funds completing the renovation and enabling opening. No specific revenue projections or per-location financial metrics were disclosed—the business is pre-opening for this specific location. Traction $26,162 raised from 17 investors, exceeding the $25,000 minimum goal. The team has a 15-year track record of opening and operating six businesses on Main Street in Washington, PA. The Presidents Pub and Grille is one of the highest-rated restaurants in the city. Forbidden Cellars (winery partner) has product placement in several local retailers. Six discussion posts indicate active community engagement. The Upper Crust location is pre-opening, with renovations underway and funds needed for completion. Team The team is led by Mark Kennison and Carrie Beckett, who have opened and operated six dynamic businesses on Main Street, Washington over the last 15 years. Their track record includes The Presidents Pub and Grille, one of the highest-rated restaurants in the city. No additional team members, specific professional backgrounds, or detailed bios were provided beyond the 15-year multi-business operating history.

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