Three Magnets Brewing Company

About the offering

Launched in 2020, Self Care by Three Magnets Brewing has introduced an innovative approach to non-alcoholic craft beer. We’ve won awards, received national press, and established strategic partnerships to strengthen our primarily DTC business and pursue opportunities in major retail. With the global NA beer market projected to reach $40 billion, we believe we are positioned to expand through innovation and music industry collaborations, with the goal of building a brand with enduring appeal. Four years of national DTC business, 60+ unique recipes, and multiple beer awards has James Beard Award winning beverage journalist Jordan Michelman calling us the “Best All Around NA Brewery.” Collaborations with the likes of Ben Gibbard, Sub Pop, and Seattle’s premiere music festival Bumbershoot have spearheaded our go-to-market strategy. The Pitch Non alcoholic beer is a segment turning a lot of heads in the adult beverage category. However, unlike the seltzer boom, which is now fizzling out - we believe the non alcoholic beer space is so much more than simply a “fad”. Our team feels this category is a trend with staying power, due to an entire generation of young people who are viewing alcohol differently than prior generations, who themselves are becoming more mindful around the repercussions of overindulging in alcohol - mentally, physically and emotionally. The Opportunity The amount of U.S. breweries has grown from under 100 in 1984, to nearly 10,000. Today, forming what many see as a craft beer "bubble". This bubble is now bursting due to market saturation, marijuana legalization, and changing post-pandemic consumer habits. This shift has fueled the rise of NA craft beer, led by Athletic Brewing, which grew from $2.5 million in sales in 2012, to $90 million in 2023, and is most recently valued at $800 million. As major brands and new sober lifestyle ventures race to capture market share, their rapid growth often compromises R&D and brand strength, resulting in products that may struggle to stand out in the competitive NA segment. At Self Care, we began brewing craft non-alcoholic beer in 2020, long before it became a trend. Since then, we've built strong brand recognition and refined our processes to meet the true preferences of NA craft beer consumers. With over 60 unique recipes to date, we aim to provide a craft experience rooted in authenticity and variety, including classics like stouts and weizens, popular IPAs, Czech pilsners, Belgian ales, and American and Mexican lagers. The Market & Our Traction We did it right! Traditional NA beers often fall short on quality, sacrificing flavor through de alcoholizaition, halting fermentation too early, or diluting brews to meet ABV standards. These methods can result in a thin, bland tasting beer. We took a different path. Our proprietary controlled fermentation process brews NA beers to full completion, preserving the complexity, mouthfeel, and head retention of real craft beer. With expertise in water profiles and craft malt, we ensure a rich, authentic flavor. This challenging method took years to refine, and offers a unique craft experience. We built our brand voice organically, focusing on authenticity that's true to our values rather than relying on marketing firms. This approach has cultivated strong brand loyalty and stable equity, positioning us for what we hope to be long-term success. Operating with a tiny crew in a brewpub environment, we've achieved impressive results with minimal advertising, letting our beer, brand and actions speak for themselves. Why Invest The brewing partner for our major retail launch, Talking Cedar, is a production brewery owned by the Chehalis Tribe just 20 minutes away that offers nearly 50,000 barrels of brewing capacity, quality control labs, and pasteurization that is coming online soon. This partnership aims to enhance our scalability and quality control, positioning us to pursue major retail opportunities. We are working to secure key distribution partnerships in the Pacific Northwest, focusing on obtaining chain approvals and using insights to refine our styles and packaging before market entry. This agreement is structured to allow Talking Cedar to cover COGS up front, with profits split upon distributor payment, enabling us to allocate raised capital toward growth initiatives. Our 15bbl brewpub system will serve as a pilot brewery, supporting both retail and direct-to-consumer (DTC) channels, echoing the retail/DTC success of brands like Athletic Brewing. Join Our Story Self Care's journey is about staying closely aligned with emerging industry trends rather than simply following major industry players. And it's about resilience and ingenuity. When the pandemic nearly derailed us, we didn't just adapt-we reinvented ourselves, making bold moves as the craft beer bubble began to burst. We're a true underdog story, committed to authenticity. With limited DTC releases keeping Self Care fresh and our partner managing major retail, allowing us to be able to stay true to our roots, growing authentically in a dynamic industry.

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