The Plan

About the offering

The traditional way to describe The Plan is “a salon”. We offer a full menu of hair, skin, and beauty services - but that description alone sells us short. We are a sustainable, mission-driven beauty company working to help elevate our employees, our customers, our industry, and most importantly our community. We will be using our business as a force for positive change, starting with helping to revitalize downtown Holyoke. We have leased a space in the Wauregan Building on Dwight Street, and have plans to bring beauty back to this former paper mill with the help of our architect, Noah Modie, from Oxbow Design Build. The Plan is a beauty company that stands 100% behind the idea that beauty is much deeper than a look. We want to be part of not only making people look better, but also feel better. We care about sustainability and want to do our part for a greener future. We have some of the most talented and educated stylists and estheticians in the region, but we promise that The Plan is more than just a salon. As founders, we are bringing 30 years of combined experience working in the hair and beauty industry, including two years as owners and founders at another salon that grossed $1 million in our first year of business. Earlier this year we left that salon after deciding we wanted to move in another direction. We are staying true to our vision and our values no matter what it takes. This mindset is how The Plan was born. Although this is a new business, we are bringing extensive experience from running our first business. We learned so many valuable lessons, including the importance of accountability, transparency, relationships with our clients and employees, and the importance of building a strong and consistent culture. We are now clearer than ever on our plan, and we have proved that we have the perseverance, passion, and leadership to not stop working until it’s in place.

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