SwiftSift

About the offering

SwiftSift is a mobile app designed to solve the problem of group decision-making for social plans. The company's core premise is that group chats generate ideas but rarely produce decisions — plans frequently stall or die due to the lack of a structured decision-making mechanism within messaging platforms. SwiftSift addresses this by providing an end-to-end platform where users can start a group chat, search for activities or venues, receive AI-matched recommendations based on all group members' profiles and preferences (budget, vibe, type, location), vote on options, and complete bookings — all within a single app. The platform covers restaurants, hotels, museums, parks, boat charters, points of interest, and more, both locally and internationally. SwiftSift is live on both the Apple App Store and Google Play and is currently in active beta across three university campuses, with early adoption among student organizations, clubs, fraternities, and sororities. The company holds a USPTO Provisional Patent (No. 63/913,867) covering elements of its collaborative group coordination and decision-making workflow. SwiftSift has a partnership with UNC Charlotte's Innovation and Commercialization program, with plans to develop advanced agentic AI capabilities for group coordination. On the monetization side, the company has partnered with Expedia to earn commissions on reservation referrals, with the integration live and first bookings confirmed. Additional revenue is planned through sponsored ads, where venues pay to be featured within SwiftSift's discovery and voting flow. The leadership team is experienced: CEO Michael Novielli co-founded international investment firm Dutchess Capital in 1996 and has been involved in 300+ companies and over $1 billion in transactions; Chief Strategist Fred Cary has four successful exits; CPO Scott Wiener has co-founded six startups; CFO Joe Zappulla has 35 years of Wall Street experience; and CXO Jeffrey Bobby brings hospitality and operations management experience. The company previously raised $250,000 and is now closing a $1.2M pre-seed round at a $7.2M pre-money valuation cap via SAFE, with $50,000 already closed. Proceeds are planned for operations (17.1%), development (22.1%), marketing (55.9%), and intermediary fees (4.9%).

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