Subba Media

About the offering

Subba-Cultcha.com is a music and festival reviews platform with a difference… we don't have an editorial team; all our reviews are written by fans! It started as a bedroom blog with a handful of music fans writing about the local music they loved and grew as more and more fans started submitting reviews of their favorite artists. While traditional music media publishers started to experience declines in circulation and revenues, the user generated content model continues to grow and engage much larger audiences. There are a number of editorially led reviews sites available: sections of the mainstream press, Pitchfork, Vice, The NME to name but a few. Crucially though, none offer fans the opportunity to review music experiences themselves. Many of these publishers are also seeing huge declines in audiences as their content becomes less engaging and relevant. With live music attendances at record highs in the US and UK (195.7m people went to live music events in the US & UK alone in 2016) fans now want to share their opinions on the experiences they love. Our aim is to become the primary platform for fan generated reviews globally.

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