Stepr

About the offering

STEPR is a fitness hardware company focused on the stair climbing segment of the global fitness market. The company manufactures and sells stair stepper/climber machines targeting consumers, gyms, and commercial clients. STEPR reports over $25 million in lifetime revenue generated in less than two years since product launch, with more than 7,000 units sold and over 300 million steps logged by users on its devices. The company has established retail distribution across 550+ locations in the United States, including partnerships with Dick's Sporting Goods (450+ stores), Rogue, Scheels, Abt, and Johnson Fitness. STEPR describes the stair climbing fitness category as largely untapped, positioning itself as a first-mover and category leader in a global fitness market projected to reach $145.6 billion by 2032. The company was bootstrapped and built primarily on hardware sales, emphasizing a discipline around unit economics and profitability rather than speculative capital raises. STEPR holds multiple patent-pending technologies and has received press coverage from USA Today, Men's Health, MarketWatch, and Fox. The product has been designed to fit in standard home ceilings (8 ft minimum height) for consumer use. The founding and leadership team includes Co-Founders Dan Alenaddaf (product and innovation) and Hayden Thorneycroft (brand and marketing), along with a COO (Nick Godman), Head of B2B (Clayton Christenson), Director of Supply Chain (Amy), and Head of Direct Sales (Michael Miller). The company is raising capital via a Regulation CF offering at $1.00 per share with a $1,000 minimum investment. Early investors are offered bonus shares of up to 30% and product discounts depending on investment level, with VIP founder calls available at higher tiers.

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