Smart Nora

About the offering

Restoring sleep for 3 billion people worldwide Top Reasons to Invest Rapidly Growing Market - The global sleep market is doubling to $950 Billion by 2032.(1) Sleep apnea and snoring awareness is growing with 1 in 3 Americans tracking their sleep.(2) Proven Demand - $31 million+ in lifetime revenues and more than 100,000 units sold. All achieved as a bootstrapped company. Strong Patent Portfolio - Patents granted in the USA, Canada, China, Japan, Korea Europe, Australia, Hong Kong, Taiwan. Now Launching Next Gen Product - Building on our success, with this campaign we are launching Nora Gen 2: A game-changing upgrade to an already proven product. Ready For Growth With Top Retailers - Ready to scale with key partnerships in place with BestBuy, Target, Walmart, McKesson, Cardinal Health, Optum, Kroger and more. Backed by Powerhouse Investors - Including seasoned Silicon Valley investors with med-tech exits and operators with more than $1B revenues in consumer brands. OUR ORIGIN STORY From an idea to 100,000 bedrooms around the world. 45% of adults lose sleep to snoring and sleep apnea.(3) We invented Smart Nora to fix our own sleep issues, and took it upon ourselves to fix sleep deprivation for good! Snoring and apnea are common, but not normal. They are linked to cardiovascular disease and mental health problems.(4) Sleep deprivation in the US alone costs up to $433 billion a year.(5) The sleep health market is littered with uncomfortable and ineffective products. We believe the market is underdeveloped and ready for new thinking. It’s time to fix sleep
for everyone. THE SOLUTION Meet Nora Gen 2
- Our most advanced innovation yet. Smart Nora uses machine learning technology to consistently and seamlessly deliver “positional therapy”, a proven method for addressing snoring and sleep apnea. Our A.I. predicts snoring and creates gentle motions to reposition your head, restoring normal breathing—all without any electronics in your pillow.
 -4x Less sleep disruptions -30% More rested upon waking up -79% Reduction in loud snoring Exclusive Perk: Investors will receive a Nora Gen 2 ahead of retail availability. *For investments of $2K and above. EXCEPTIONAL TRACTION $31 million+ in lifetime revenues. 
A remarkable 30x revenue
to funding ratio. With more than 100,000 units sold, we have scaled from concept to market leadership with strategic funding, including from Smart Nora customers, demonstrating an ability to create substantial returns on investment. NEW REVENUE STREAMS Retail Distribution - Smart Nora is poised for rapid expansion with major distribution agreements and FSA/HSA eligibility. Workforce Wellbeing - With a total addressable market of $3.7B by 2032 (7.12% CAGR) our B2B Benefits go-to-market strategy targets employer groups.(6) Digital Health - Our digital ecosystem will integrate sleep insights with partners to deliver comprehensive lifestyle and wellness solutions. OUR OPPORTUNITY The global sleep market will double by 2032.(1) We anticipate stellar growth in the $3 billion snoring market and the‍ $13 billion sleep apnea market.(7,8) 70% of people stop using their CPAPs within a year.(9): Smart Nora targets those who can not tolerate invasive solutions such as CPAP. 80% of sleep apnea cases are still undiagnosed.(10): There will be an unprecedented rise in awareness and demand for sleep apnea solutions. In 2024 both Apple and Samsung launched new consumer grade apnea detection features.(11) The market is hungry for a truly non-invasive alternative like Smart Nora. Since the 1980s the sleep apnea market has given rise to companies with significant valuations. These companies offer invasive solutions like CPAPs and surgical implants. (Reference 12, 13, 14) “Positional Therapy is effective in reducing sleep apnea events and breathing interruptions. Smart Nora packages this modality in a very comfortable product.” - Roy Raymann, PhD Sleep NeuroScience, Ex-Apple, Ex-Philips, Keynote Speaker Sleep innovation is giving birth to a new wave of high-value healthcare companies. The sleep industry has seen some spectacular exits, IPOs, and partnerships with tech giants resulting in large payouts for early investors. We believe these are the early days and even larger valuations are on the horizon. $5 Billion Publicly listed Company - Inspire is a sleep apnea implant that requires surgery and is only available to people with severe apnea who struggle with CPAP. Despite this hurdle, Inspire has achieved a significant market cap. In comparison, Smart Nora is much easier to adopt and use.(12) $5 Billion Valuation - Oura is the health and sleep-tracking ring, demonstrating the massive opportunity in sleep. Oura’s latest funding includes a strategic investment from the glucose monitoring giant Dexcom.(15) $2.1 Billion Exit to Google - Fitbit was the pioneering wearable device tracking daily activity, heart rate and sleep. Fitbit’s IPO and eventual exit created significant returns for early investors.(16) Invest Alongside the Best: Santa Barbara Angel Alliance, Dragons' Den, ventureLAB, BDC, MaRS Smart Nora is backed by powerhouse investors: Brian Scudamore, who's built $1B revenue in consumer brands, WeShall Investments with breadth of experience across tech startups and Santa Barbara Angels Groups with multiple med-tech exits. You can invest with confidence, knowing field experts and experienced investors have a stake in our success.

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