Sircles

About the offering

Sircles Media Company Summary Sircles Media is building a positivity-first social sharing network designed to replace traditional review platforms like Yelp with personal recommendations from trusted friends. The platform combines group chats, events, and recommendations into a single app where users discover and share what they love without bots, trolls, or anonymous reviews. The Problem The company argues that online communities have been hijacked by negativity, trolling, and algorithm-driven outrage. Traditional social networks prioritize ads and engagement metrics over genuine connection. Local businesses feel bullied by online review platforms and struggle to build community-driven loyalty in a digital-first world. Consumers increasingly seek kindness, authenticity, and trusted communities, but existing platforms incentivize the opposite behavior. The Solution Sircles replaces "review culture" with personal favorites—recommendations from trusted friends that lift up local businesses and drive real word-of-mouth growth. The platform combines group chats, events, and recommendations into one app, reducing the drop-off between platforms and boosting engagement. The company emphasizes gamified design, rewards from local businesses, and a supportive, positive sharing environment. Multiple patents are pending covering key aspects of the recommendation and user experience technology. Traction The app has approximately 100,000 installs and has been opened over 3,700,000 times since the soft launch in 2021. The company reports 1,000% year-over-year engagement growth and 5x year-over-year monthly active user growth. The company is expanding across universities, nightlife venues, and influencer communities. Sircles has partnerships with AWS Amazon Activate and the Nvidia Inception Accelerator, and has been featured in BBC Online, Fox40, and the Sacramento Business Journal. Celebrity endorsements include David Garibaldi and The Bachelorette's Dale Moss, though the company notes these are promotional or influencer relationships that may be paid or unpaid. Crowdfunding History Sircles has raised over $7.2 million across four prior Regulation Crowdfunding offerings, each exceeding $1 million, from more than 7,400 investors. The company notes that the median successful Reg CF raise is approximately $114,000 and the average is approximately $368,000, positioning their repeated million-dollar raises as a distinguishing factor. Past fundraising results do not guarantee future performance. Team Co-Founder and CEO John Worthington is a repeat founder leading engineering, product innovation, and execution. Co-Founder and COO Danny Hinkle is focused on community and growth, having built key partnerships and led major crowdfunding campaigns. CIO and President Todd Fiore serves as the cultural backbone of the company, leading user-facing operations and QA oversight. The team emphasizes that they have worked closely together for nearly two decades and post daily work sessions online for public transparency. Market Opportunity The company positions itself against Yelp (a multi-billion-dollar platform controlling online reputation) and Facebook (which they characterize as littered with negativity). While specific TAM figures are not provided in the pitch, the company argues that consumers are ready to move away from toxicity-driven platforms and toward recommendation-based discovery.

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