Shelter Distilling

About the offering

Shelter Distilling has expanded from its roots in Mammoth Lakes, California, to a multi-location craft distillery with a flagship production facility in Montrose, Colorado. We craft one-of-a-kind spirits, including whiskey, bourbon, gin, agave, canned cocktails, and craft beer. The company has raised $5M in funding and developed strategic distribution partnerships to fuel its growth in the growing craft spirits market. INNOVATIVE PRODUCT OFFERINGS: Shelter Distilling offers unique whiskeys, gins, California agave spirits, canned cocktails, and more, all crafted with high-quality, locally grown ingredients by its highly experienced and creative distilling and brewing team. MULTI-CHANNEL GROWTH: Through its three retail locations, direct-to-consumer sales, and wholesale distribution, Shelter’s diversified revenue channels drive growth and brand recognition while also providing a strong financial foundation. DYNAMIC EXPERIENCED LEADERSHIP: The founders and team at Shelter Distilling are deeply connected to their Mountain West roots. With their vast experience in fermentation and distilling, brand development, and business management, the team is committed to growing the company. A Legacy of Mountain Craftsmanship Shelter Distilling crafts premium spirits that capture the adventurous spirit of the American West. Founded in Mammoth Lakes, California, in 2016, Shelter quickly earned a reputation for its bold, authentic flavors and innovative approach to distilling. In response to growing demand, the company expanded operations in 2023 with a 14,000-square-foot production and retail facility in Montrose, Colorado, increasing production capacity tenfold. With $5 million in funding, a dedicated team, and a strong brand presence, Shelter is positioned for significant growth in the craft spirits market. Now, Shelter Distilling is inviting its biggest supporters to join the journey through a crowdfunding campaign. This investment will fuel the next phase of growth by expanding marketing efforts across the Mountain West, increasing distribution in Colorado, California, and beyond, and continuing to produce the exceptional whiskies, bourbons, and craft spirits Shelter is known for. Additionally, the funding will support the aging of whiskey and bourbon barrels over the next 5–10 years, ensuring a legacy of bold flavors for years to come. This is an opportunity to invest in the future of Shelter Distilling and be part of its ongoing adventure. The Opportunity Crafting Spirits That Reflect the Adventurous Spirit of the Mountains Shelter Distilling was founded to capture the rugged, adventurous spirit of the Mountain West in every bottle. By blending traditional distillation techniques with modern innovation, Shelter crafts distinctive whiskeys, gins, California agave, and other specialty spirits that stand out in the competitive craft spirits market and form the basis for its creative in-store cocktail menu and canned cocktails. Their commitment to quality shines through high-grade ingredients like heirloom blue corn and pure alpine snowmelt water, ensuring each product delivers authentic, unique flavors. Diverse revenue streams driving growth and brand engagement Our Business Model: Growing wholesale distribution in CA and CO supported by local sales, tastings, and events, and targeted marketing with planned expansion into NV, AZ, and TX, replicating our success in CA and CO Three restaurant/bar locations offering delicious food, handcrafted cocktails, craft beer, distillery tours, and branded merchandise, creating a memorable experience for guests and further strengthening the brand Growing Direct-to-consumer sales in California leveraging Shelter’s extensive and growing email list and highly engaged customer base Exceptional product quality and innovation underpinning Shelter’s success in its California and Colorado markets Three Unique Locations, One Unified Spirit Mammoth Lakes, CA: A fully functioning distillery, restaurant, and bar set against the stunning backdrop of the Eastern Sierra and just steps away from the Mammoth Mountain gondola, provides a full dining and craft drink experience for the 3 million tourists who visit each year to enjoy outdoor adventures. Montrose Regional Airport (Montrose, CO): Home to the only bar in Colorado's second-busiest airport, offering travelers a taste of Shelter's exceptional craft beverages before they take flight. Montrose, CO: A dynamic distillery, restaurant, and bar located along the Uncompaghre River with views of the surrounding San Juan mountains blending delicious food, hand-crafted cocktails, and an impressive production facility. The Montrose and Mammoth facilities embody Shelter’s retail strategy, providing exceptional experiences to residents, tourists, and adventure seekers. This approach fosters brand loyalty through immersive dining experiences and premium cocktails, beers, and world-class spirits. PRODUCT QUALITY AND INNOVATION Exceptional product quality and innovation give Shelter’s customers a reason to return, whether to reorder their favorite Cask Strength Blue Corn Bourbon or O’Pinyon Gin made from locally foraged mountain botanicals or to try something entirely new, like whiskey aged in a maple syrup barrel or an Agave spirit made from plants grown in California. In addition to its diverse product lineup, Shelter Distilling actively collaborates with both on-premise and off-premise accounts to create unique offerings that resonate with our adventurous spirit. A notable example of this partnership is with the world- renowned Mammoth Mountain Ski Resort, resulting in the creation of Last Run Lager - a beer that captures the essence of a perfect day on the slopes. These collaborations allow Shelter to extend its reach and share its passion for quality and innovation with a broader audience, ensuring that whether you're visiting a local bar, dining at a restaurant, or shopping at your favorite retailer, Shelter's distinctive beverages are within reach. SALES & MARKETING Shelter’s sales and marketing strategy, includes both paid and organic social media advertising, email campaigns, public relations, community outreach, and a dedicated team of brand ambassadors. Campaigns are designed to foster a strong connection with our growing customer base, support pull-through in wholesale accounts, and strengthen our competitive positioning in the craft beverage market. Anchored by a commitment to quality, innovation, and community, we believe Shelter Distilling has significant potential to scale and contribute meaningfully to the industry, making this a great time to join its journey. Shelter combines a passion for craft beverages with a strategic vision for growth, making it an exceptional investment opportunity. The MARKET & OUR TRACTION Building A Strong Brand With Consistent Demand The U.S. craft distilling market, valued at over $7.8 billion in 2023, is thriving as consumers increasingly seek authentic, high-quality products. Shelter Distilling has gained recognition with awards across product categories including whiskeys, bourbons, and its signature California agave spirits. Partnerships with wholesalers Breakthru Beverage in CA and Classic Beverage in CO have expanded Shelter's presence, enabling it to capture a growing market share in two of the largest craft spirit markets in the country. Shelter Distilling’s Small Batch Blue Corn Bourbon, American Single Malt Whiskey, and Embers Peated Whiskey have earned Gold Medals and 93-point ratings from prestigious organizations such as ACSA, ADI, Tastings.com, and the Bartender Spirits Awards. Their California Agave Spirits, Rancho del Sol, and Yolo Agave have also received high praise from Tastings.com, solidifying Shelter as an early leader in the California Agave movement. Shelter’s three retail locations, including the recently constructed facility in Montrose, promote strong, diversified revenue growth and increased spirit production capacity, meeting rising demand and supporting new product launches. Their high-end spirits receive consistent positive feedback, underscoring Shelter’s commitment to innovation and quality. This commitment, combined with its stellar reputation in California and recent expansion into Colorado, solidifies Shelter’s reputation as a standout in the craft spirits industry. WHY INVEST Innovation and Tradition Driving Future Growth Shelter Distilling embodies the adventurous spirit of the Mountain West, blending innovation with tradition to craft exceptional whiskeys, California agave, gin, canned cocktails, and beer. From its origins as the first distillery in Mammoth Lakes, California, to its state-of-the-art 14,000-square-foot facility in Montrose, Colorado, Shelter has grown tenfold to meet the demands of the $7+ billion U.S. craft distilling market. An investment in Shelter will expand its inventory of aging barrel spirits, invest in sales and marketing for wholesale growth, and build capital reserves for a sustainable future. Join Shelter Distilling on their journey to bring the bold, authentic flavors of the Mountain West to a wider audience.

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