Roll Craft

About the offering

Roll Craft is an indie game studio building a portfolio of web-based RPGs using a modular HTML5 game engine, starting with a high-fantasy role-playing game and planned expansions into post-apocalyptic zombie and JRPG themes. The studio leverages HTML5 for instant browser-based play (no downloads required) and AI tools for efficient art and story content generation at scale. The founding team includes veterans of Mafia Wars, World of Tanks: Blitz (#1 iOS title), and 25+ years of television production (Biggest Loser, American Ninja Warrior). Early traction includes partnerships with popular HTML5 game portals (Poki, Ray, Armor Games) providing access to 80,000+ users for the planned Q1 2026 launch. The company has been accepted into the Xsolla Accelerator and secured advisor Jamil Moledina (former GM of the Game Developers Conference, executive roles at EA and Google, CEO of multiple indie studios overseeing 30+ title launches). The Wefunder campaign has raised $51,400 from 23 investors toward a $124,000 goal. The game operates on a freemium model with in-app purchases and rewarded ads, targeting the $8.1B global strategy game market where 55% of market share is held by smaller/independent developers. The Problem The online gaming market is massive ($188.8B in 2025, 3.5B gamers worldwide), but the web-based RPG/strategy segment is underserved. Traditional gaming requires downloads, app store approval, and device-specific development—creating friction that limits reach. Casual web games lack the depth and engagement of RPGs, while traditional RPGs require significant download and installation commitments. The strategy game market ($8.1B) is not dominated by large developers (55% is indie/small studios), creating an opening for new entrants. Meanwhile, the HTML5 gaming market is experiencing a significant resurgence—a 2023 Google/Kantar study found 42% of all surveyed gamers played an HTML5 game—yet few studios are building deep, RPG-quality experiences for this platform. The Solution Roll Craft's core innovation is a modular game engine built in HTML5 that delivers rich RPG experiences directly in web browsers across PC and mobile, with zero download friction. The engine is designed to be "reskinned" to launch multiple themed games from the same core platform—the first title is high-fantasy (wizards, warriors, magic items), the second planned as post-apocalyptic zombie, and the third as a JRPG with anime art style. Each reskin targets a distinct audience while leveraging shared systems for payments, monetization, customer support, and player retention. AI tools are used to generate art assets and story content at scale and low cost, enabling rapid content updates. The platform includes crafting systems, inventory management, coliseums, side quests, guilds, leaderboards, and seasonal events. Business Model Roll Craft operates a freemium (free-to-play) model. Revenue comes from in-app purchases (Battle Passes, health potions, premium dice, cosmetics, limited-time offers, premium equipment/heroes), progressive purchase incentives (bundles, rare items), and rewarded ad monetization (interstitial ads, video content, offerwalls). The company targets a conservative 2% daily purchase conversion rate (industry RPG/strategy benchmarks reach 5%) with ARPDAU of $0.25-$1.00+ (strategy genre benchmark is ~$0.51). Third-party services (Xsolla for payments/ads, Heroic Labs, AWS, Appsflyer) handle infrastructure. The modular engine design means each subsequent game title leverages the same core platform at minimal incremental development cost. The company projects breakeven after three months of launch and full sustainability within one year. Traction Partnerships secured with Poki, Ray, and Armor Games providing 80,000+ committed users for Q1 2026 launch. Design completed May 2025. Art and content for launch plus two updates completed August 2025. Playable demo completed September 2025. Accepted into Xsolla Accelerator (support, services, access to funding club). Advisor Jamil Moledina (former GDC GM, EA/Google executive, 30+ title launches) joined the team. The Wefunder campaign has raised $51,400 from 23 investors with 11 posts and 14 investor reviews. Featured investors include Ben Dellaca (serial entrepreneur, co-founder of CerebralFix, 22 years in digital gaming, worked with the CEO for over a decade) and Paul Longhenry. A live demo is available. No revenue has been generated—the game has not yet launched. Team CEO and Co-Founder Rob Carroll has led product wins across mobile, social, and casino gaming. He launched Peakplay as CPO at RubyStone, shipped the #1 iOS title World of Tanks: Blitz as Executive Producer at Wargaming, and managed the $5M Independent Publishing Fund at Tapjoy. CCO and Co-Founder Peter Hansell is a 20-year gaming veteran and Executive Producer/Art Director specializing in profitable RPG/strategy titles, having published over 24 games including an Origins Award nominee. He built proven IP and led a game to $500K in peak monthly revenue. CMO and Co-Founder Greg Berg has a 25+ year career in television, editing popular reality shows including Biggest Loser and American Ninja Warrior, and is an award-winning filmmaker and producer. Advisor Jamil Moledina was an early GM of the Game Developers Conference and has led initiatives at EA, Google, and as CEO of multiple independent studios overseeing 30+ title launches.

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