RehabPath

About the offering

People suffering from addiction don't know where to turn for help. In 2018, over 300 million people worldwide are estimated to have struggled with a drug or alcohol use disorder. Yet 90% of adults struggling with addiction don’t receive help or treatment. There are multiple reasons for this—denial, stigma, and ignorance of the problem—but oftentimes when someone does decide they need help, they don’t know where to start looking. So where do they turn? The internet. In fact, people are more likely to turn to the internet for help with addiction than family, friends or medical professionals. Google is the #1 referrer of addiction treatment in the world. There are lots of benefits to this though, right? People can find help and privately research a topic that often has significant stigma attached. It can be empowering in many ways. Unfortunately, search engine results typically range from unhelpful and confusing to predatory, illegal and even deadly. To help realize the extent of the problem, watch the interview below with Tom McClellan, President Obama's Deputy Drug Czar (The interview starts at 16:24, although the entire episode is very helpful in demonstrating the types of problems people face). “I had become an expert in the addiction field. And then my son became addicted. And I had no idea what to do. All that training, all that knowledge about addiction did not prepare me for the most fundamental question of all, where do you send your kid for treatment?” - Tom McCellan, Former Deputy Drug Czar. Solution - Providing trusted resources to empower people to take the next step in recovery. Comprehensive - Our sites are comprehensive. We believe patients have the right to see all quality providers, not an artificially constructed list of paid sponsors, so we never charge to be listed. Ethical - We have an ethical business model that doesn’t rely on us pushing patients to a call center hotline. The way we make money is through a proven model of clearly marked advertising sponsorships and profile enhancements similar to Yelp or Expedia. Independent - We’re independent of any treatment providers, giving consumers a truly independent platform.

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