About the offering
Red Hen App LLC is a mobile marketplace headquartered in Newport, VA, built by regenerative farmer and founder Lauren Lovejoy (who also leads Regenerative Farmers of America with 150K+ social followers) and co-founder Brett Burton, a marketing strategist. The platform allows farms across the United States to list and sell their products directly to consumers via pickup, delivery, or nationwide shipping — positioning itself as an 'Amazon-easy' experience for farm-direct purchasing. As of the campaign, Red Hen has onboarded 470+ farms across 40+ states and accumulated 8,400+ customers in nearly every state, all achieved with zero paid advertising spend. The platform reports adding approximately 10 new farms and 100 new customers per week organically, driven largely by the founders' combined social media audience of 350K+ followers. A 28% repeat purchase rate is cited, with some customers ordering weekly. Nationwide shipping was recently launched, expanding the platform's reach beyond local pickup and delivery. The revenue model is transaction-based: Red Hen takes a small percentage fee on each sale, with no monthly fees or signup costs for farms or customers. The company is targeting what it describes as a $17.5B direct-to-consumer farm market, which it characterizes as fragmented with no dominant player. The current Wefunder raise — structured as a revenue share loan (the company has a prior Honeycomb Credit obligation with distributions noted as recently as March) — plans to allocate funds as follows: 15% toward a web platform (or potentially the acquisition of existing DTC marketplace 'Chop Local,' which serves 45 vendors and generates active revenue; negotiations are ongoing with no binding agreement in place); 7% toward platform/UX improvements; 16% toward 12 months of operational runway (~$750/month); and the remainder toward SEO, content marketing, and Google search ads, where trial campaigns reportedly achieved $0.11 per click versus an industry average of $1–3. The founding team is two people. Lauren Lovejoy holds a Master's in Data Analytics and has 10+ years of nonprofit leadership experience. Brett Burton has 10+ years in marketing strategy. The platform is live on both the App Store and Google Play Store. All financial projections provided are forward-looking and not guaranteed.
FAQ
How much has Red Hen raised?
Red Hen has raised $67,200 of a $124,000 goal.
Where is Red Hen's campaign live?
The offering is live on Wefunder, an SEC-registered Reg CF intermediary.
What are the terms of Red Hen's raise?
Revenue Share.
When does Red Hen's offering close?
The stated close date is Apr 30, 2027.