Rayrok

About the offering

RayRok is a music-only platform based in Austin, TX, currently raising funds on Wefunder. The platform positions itself as 'The New Music Economy,' designed to shift the music industry away from passive, algorithm-driven streaming toward intentional fan-driven discovery and direct artist-fan connection. The core product is already built, according to the team. The platform operates on a credit-based and subscription model: fans purchase credit packs or subscriptions to unlock full-song listening, with each listen generating a direct, transparent payment to the artist (1 credit = 1 listen = 1 cent to the artist). RayRok claims it will pay artists 233% more per listen compared to legacy streaming platforms such as Spotify. The platform emphasizes equal visibility for all artists regardless of popularity, giving lesser-known musicians a fair shot at discovery. Key features include a short-form music discovery feed shaped by user taste and tagging preferences, direct fan-to-artist messaging, access to exclusive and unreleased content for subscribers, and behind-the-scenes artist access. The platform explicitly excludes non-music content (no memes, trends, or social distractions). RayRok targets a $12B Serviceable Available Market (SAM) in short-form music discovery and promotion, within a broader $40B+ music discovery market and $100B+ global digital music market. Projected milestones include 1,000 early fans at launch, scaling to 3 million users and $5.4M in monthly revenue by Year 3 (all projections noted as not guaranteed). Revenue streams include credit packs, subscriptions, advertising, artist merchandise, unreleased content sales, vinyl, and concert tickets. The company is raising $750,000–$1,250,000 (figures vary across the pitch) to fund 12 months of execution, focused on finalizing the product build and accelerating early user growth. A 20% valuation discount is offered through May 31, 2026. As of the time of this snapshot, the campaign had raised $22,350 from 5 investors, in a soft-launch friends-first phase. The leadership team includes Jason Demetri (Founder/CEO), a former major-label touring artist (Interscope, Sire) and full-stack developer with 30+ years of experience; Matt Frawley (President), a serial entrepreneur with 20+ years across startups and creative agencies; Eric Knittel (CMO), an award-winning marketer with nearly 30 years of brand-building experience; and Kevin Allen (CFO), a seasoned CPA with a track record of building successful companies. The team collectively claims 100+ years of combined experience across music, marketing, and technology. Featured investors include Matt Frawley ($10,000 invested) and Steven Weinstein, described as CEO of BeeCure and a WeFunder early-stage investor and former senior J&J executive.

FAQ