Raveler

About the offering

Specialty food is a tough business. Margins are slim, compliance regulations are strict, and competition is fierce. Artisanal food companies are constantly trying to prove why their product is special and worth the price. Showcasing their artisanal, unique, and often hand-crafted products could be their full-time job, but that is not how food business operators spend their time. When they are not actively making and selling products, they are keeping up with a host of tasks like production scheduling, inventory management and batch tracking. All of this is done with a messy spreadsheet and notebooks, and the result is often very frustrating. This burns out small business operators, and makes it harder for them to prosper and grow their companies. Specialty food transcends cultural borders, strengthens the local economy, and enriches lives everywhere. We believe these small specialty businesses deserve better tools that showcase their unique products. SOLUTION - Raveler is a web-based app that streamlines operational headaches such as inventory, batch information management for the FDA, and keg/container tracking. These tools are currently in use by beta customers, and are ready for a broad market release. Today’s food business operators walk around with a clipboard to record this information and input it into several multi-tabbed spreadsheets to make sense of it. It takes a lot of time and headspace to set up and maintain these systems, and it is easy for things to fall through the cracks. Raveler will allow them to record the information on a tablet or phone, and to access that data from anywhere. Our next software build is a content management module which will integrate with our operational tools. Today, marketing content such as images of farms, ingredients, and producers are typically spread across dropbox files and within emails. These images, and the descriptive language about the product and how it’s made, are reserved for outdated sell sheets and company website, and never touch operational reality. Often employees do not even know why their products are special, and unless the company owner is present to tell the story, customers do not have the opportunity to learn. Raveler will allow business owners to keep product information up to date by connecting images of ingredients and their sources (farms/producers) with each batch of product made. This exciting development will give specialty businesses the opportunity to integrate more authentic storytelling and image content into their marketing channels. It will allow them to instantly create materials that reflect batch-level specificity, thereby leveraging scarcity into a value-add.

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