Purity Coffee

About the offering

Purity Coffee: Crafted Sustainably, With Health in Mind "Paving the way for healthier coffee options!!" -Kathleen G. *This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success. Working with coffee scientists and industry experts, we believe we've reimagined the entire coffee supply chain in an effort to create the world’s healthiest coffee. The process begins with regenerative organic farming best-practices at origin, which result in a nutrient-rich coffee, packed with beneficial antioxidants (CGAs), micronutrients, and bioactive compounds. Purity’s hand-picked specialty-grade organic coffee undergoes a specialized roasting process which is designed to optimize health benefits. When coffee is roasted, hundreds of compounds are created and destroyed in the process, some good and some bad. Our roast protocol was developed to retain the maximum amount of beneficial compounds while minimizing or eliminating the negative compounds that can develop during roasting. We call this the “sweet spot”. The Purity Standard we’ve established ensures that every coffee produced is tested for mold, mycotoxins, contaminants, heavy metals, pesticide residue, as well as beneficial compounds. This third party testing is performed for every harvest and certificates of analysis are always accessible through our website. An Ethos of Continuous Improvement At Purity Coffee®, we continually review every step of the process, from farm to finished product, to maximize health benefits. Lab testing, quality control, research, and customer input guide us in developing the coffee’s health potential. We use the latest scientific research to optimize how we farm, source, test, roast and deliver our coffees. We're constantly innovating and collaborating with doctors and wellness professionals to develop formulated coffees targeting specific health concerns. Experience the Purity Difference – coffee that's good for you, good for the planet, and by the way…it tastes simply amazing. Just because coffee is produced with health in mind does not mean taste is sacrificed. In fact, many of our customers exclaim that after tasting Purity, their experience with all other coffees has been ruined. When coffee of the highest quality is produced with such great care, the resulting sensory experience is exceptional. "The only coffee company I know of which is using regenerative agriculture to not only improve the quality of their coffee but also the quality of life, health, and well-being of the communities in which their coffee is grown." -MARK HYMAN, MD *This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success. THE MARKET & OUR TRACTION Coffee for the Health Conscious Consumer Since 2016, our founding principle has always been to produce the healthiest coffee possible, informed by scientific research and testing. During this pursuit, it became abundantly clear to us that the further we leaned into regenerative and biodynamic agriculture, the more we were able to elevate our already high standards for health. Although not surprising, our practices confirmed that producing coffee in a way that benefits human health is inextricably linked to positive impacts on the environment. Over the past seven years, our growth has been nothing short of extraordinary, and we believe we’re just getting started. Our new customer acquisition thrives on word of mouth, customer referrals, and a robust network of wellness brand ambassadors. Since 2017, we've maintained an impressive average CAGR of 101%, consistently expanding our reach and impact year after year. *Projections are based on internal estimates and are not a guarantee of future performance or success, which are subject to variable factors. See full disclosure below. THE OPPORTUNITY Aiming to Define a New Category of Coffee We believe the revolutionary standards we’ve set for ourselves are pioneering a new category of coffee - one in which consumers prioritize health, transparency, and sustainability. The standard other brands set for “healthy coffee” is simply our starting point. All of our coffees are regeneratively grown, hand-picked specialty-grade, USDA certified organic. They also have the distinction of being Smithsonian Bird-Friendly® certified, which is the highest standard for organic, shade-grown coffee. We use organic soil inputs that help to maximize the development of beneficial compounds in our coffee as well as soil amendments such as biochar which help to sequester carbon, reducing atmospheric CO2 levels. We are dedicated to responsible and sustainable business practices, investing in the communities and people we impact, and promoting best practices for environmental conservation. Ethical Sourcing: We build long-term partnerships beyond Fair Trade standards that far exceed commodity pricing and differentials. Biodynamic farming and Smithsonian Bird Friendly® Certified standards require our producers to employ specialized organic methodologies and invest in equipment and food safety practices that will lead by example. Regenerative Organic Farming: Our coffee producers employ this holistic farming approach to agriculture that focuses on improving soil health, biodiversity, and ecosystem resilience. They aim to go beyond sustainability with high environmental and social standards. Minimizing Our Footprint: We're committed to fully recyclable packaging and we've taken that a step further by having transitioned to bags composed of post-consumer content in November 2024. Our success is validation that coffee drinkers are motivated to pay a premium price for consciously produced coffee that offers health benefits. In addition, consumers are increasingly demanding levels of transparency and environmental responsibility from brands - both of which we have been demonstrating since our inception. We believe we have a first-mover advantage in this emerging category of coffee that is rapidly gaining traction. 101% AVERAGE CAGR SINCE 2017, $50 Million IN TOTAL REVENUE, 28,000 ACTIVE COFFEE SUBSCRIPTIONS, 50% RETURNING CUSTOMER RATE, 41,000 4.9 STAR REVIEWS *Past performance is not a guarantee of future success. There is no guarantee that average CAGR will remain 101% and may decrease. WHY INVEST Redefining Coffee for a Healthier and More Sustainable Future Purity Coffee has demonstrated impressive growth since we first began nearly 8 years ago. We’ve validated that high quality, health-focused coffee with benefits is a product that consumers crave. We’re now acquiring 7,500 new customers each month through our website and at Amazon, growing our base of coffee subscribers by an average of 200 each week, and believe we’re only accelerating. Join us on our journey and become a part of our mission to improve the world’s health through coffee!

FAQ