Popstarz Popcorn

About the offering

2021-22 New Business of the Year - Cabarrus County Chamber of Commerce. 2023 - Business of the Year Nomination - Crowns of Enterprise. 4.9 stars on both Google and Yelp reviews, Decreased COGS from 54.8% in 2023 to 28.4% in 2024. What We Do Popstarz Popcorn is a Veteran, Woman, and Black-owned business based in Concord, NC. Flavors range from Everything Bagel to Cherry Lemon Sun Drop to Cookies & Cream and more. They are growing their popcorn distribution with more production capacity, retail placement, and direct sales. Popstarz clientele features Fortune 500 companies, celebrities, professional sports teams (Carolina Panthers, Charlotte FC, NASCAR, etc), as well as popcorn lovers nationwide. Patrons may choose to visit the store (located just 1 mile north of the Charlotte Motor Speedway), or they have their decadent and savory snacks delivered. They believe that exceptional popcorn begins with the finest ingredients. That's why they carefully source ingredients like cocoa beans from renowned regions around the world, ensuring the highest quality and ethical sourcing practices. Their popcorn kernels come from the top three quality producers in the state of North Carolina. They complement the richness of chocolate, caramel, and candied coatings with the finest natural flavors, nuts, and other exquisite ingredients. Whether you’re an Ordinary Joe or an up-and-coming celebrity, Popstarz Popcorn will help you “snack like a star”. Popstarz Popcorn is positioned for explosive national growth, and investment can further enable the operational backbone and marketing firepower to turn first-time buyers into lifelong fans. Use of Funds Raised A $75,000 investment in Popstarz Popcorn will be a strategic catalyst in accelerating the brand’s expansion through national retail placement and a targeted direct sales push.------ Retail Placement & Distribution ($30,000): This portion will support securing shelf space with major retailers through slotting fees, packaging upgrades that meet national retail standards, and fulfillment infrastructure. It will also cover logistics partnerships to ensure efficient delivery and restocking at scale. Direct Sales Channel Development ($20,000): Funds will be used to strengthen Popstarz Popcorn’s e-commerce presence, including website enhancements, SEO optimization, and backend systems to support high-volume sales. Investments will also go toward digital advertising campaigns (Google, Meta, email automation) to drive online revenue and customer acquisition. Production Capacity & Inventory ($15,000): To meet the anticipated demand from national exposure, this portion will scale up production—investing in ingredients, packaging materials, and part-time labor to ensure fulfillment readiness without delays. Marketing & Brand Awareness ($10,000): This will fuel a national marketing campaign, including influencer partnerships, social media content, PR outreach, and in-store demos to build buzz and drive trial across new markets. $25,000 Min Goal Breakdown Nationwide marketing campaign and product packaging enhancements (33%) Website and customer experience enhancements (22%) Hiring a Director of Business Development (44%)

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