popSlate

About the offering

popSLATE aims to own the massive, unclaimed real estate on the back of the world’s phones. By leveraging its first-in-class, Smart Second Screen platform, the company has created a novel, 24/7 connection to the mobile consumer. Through this dedicated channel, the company will deliver and monetize a wide variety of high-value, ’always-on’ content and services.The business model focuses initially on hardware sales. The company has just introduced its second product, popSLATE 2 for iPhone 6, 6S, 6+ and 6S+. Designed as the premium embodiment of the platform, the product addresses the functional and aesthetic needs of the discerning iPhone consumer. In the first month alone, the product has generated $1M in pre-sales. The product is distributed through popSLATE’s direct channel, with customer acquisition driven by hyper-targeted social and web advertising; $2M in sales are anticipated this year.* In early 2017, the company will release its next product, popSLATE for the iPhone 7 series. This product will be used to scale into retail (Big Box then Telcos in the US), resulting in $9M of projected revenue in 2017.*

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