PlayersTV

About the offering

PlayersTV is positioning itself as the world's first athlete-owned media network, built on a model where professional athletes are equity stakeholders rather than paid talent or endorsers. The company has raised $6.4 million in seed capital from over 3,000 investors and has secured 70+ professional athlete partners and owners, including high-profile names such as Travis Kelce, Chris Paul, Kyrie Irving, Damian Lillard, Dwyane Wade, Carmelo Anthony, Ken Griffey Jr., and Chiney Ogwumike. Collectively, these athlete-partners bring a combined social following of 250 million+. The core business model is described as an 'athlete-owned media flywheel': athletes become equity owners, which drives content alignment and authenticity, which grows audiences, which attracts brand advertisers, which funds more content production, which attracts more athletes. By structuring athletes as owners rather than licensed talent, PlayersTV claims to eliminate the largest cost in traditional sports media — licensing and talent fees — allowing it to scale content at a fraction of competitor costs. On the distribution side, PlayersTV reports reaching 300 million+ homes and devices through OTT/CTV platforms, generating 200 million+ monetizable ad impressions per month. The network is distributed across major streaming and TV platforms. The company uses proprietary ad technology it has acquired and operates an AI-optimized distribution engine. Brands that have worked with PlayersTV include Gatorade, Walmart, Ford, and Sony, among others. The leadership team includes Co-Founders Collin Castellaw and Deron Guidry, along with a President of PlayersTV (Michele Ghee), a President of PlayersTV+ (Joellen Ferrer), a President of Players Studio (Bryan Terry), and a Chief Legal Officer (Matthew Allinson). The strategic advisory board includes notable figures such as Adam Cheyer (co-founder of Siri, acquired by Apple), Thasunda Duckett (former CEO of Chase, President & CEO of TIAA), Tara August (former SVP at Warner Bros. Discovery Sports), Jeron Smith (CMO of SC30/Steph Curry's company), Lori York (EVP TV and Film at Roc Nation), and John Ward (Emmy Award-winning producer with experience at Amazon Prime Video, DirecTV, and Fox Sports). The company's roadmap outlines several upcoming milestones: NIL-powered athlete-owned media (Q3 2026), a direct-to-consumer streaming launch (Q4 2026), and global expansion (timeline TBD). PlayersTV has received media coverage from Forbes, ABC News, CBS News, MSNBC, CNBC, Sports Illustrated, USA Today, and others, and co-founders have appeared on Bloomberg and at the New York Stock Exchange. The current crowdfunding round offers shares at $5.00 each, with bonus share incentives available through June 30. The offering is conducted under Regulation CF via DealMaker Securities LLC.

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