PhunCoin

About the offering

In today’s internet economy, users are the product. Giants like Google and Facebook make billions selling your user data. At the same time, the world’s biggest brands depend on data sets to be accurate and rich to engage consumers with relevant and targeted messages. PhunCoin will connect users directly to those brands and rewards them for sharing data and engaging with brand’s content. Brands will receive verified targeting data for the consumers who choose to engage with their content. With its unique global reach and distribution, PhunCoin will allow consumers to take back control of their data. Crypto-Enabled Disruption. Empower Everyone. GDPR-compliant. Reward consumers for opting in and data enrichment. Incentivize developers and publishers to leverage Phunware’s SDKs and APIs. Enable brands to build curated audiences. Investors on Republic get the same access as other investors in to Phase 0, the most competitively discounted round. The PhunCoin token represents the value of personal data. In the at-scale mobile ecosystem, we see data transacted every day and how important data is to the brand/audience relationship. Even the most basic personal data, such as language spoken, location data or mobile application usage data, is worth, in PhunCoin's belief, at a minimum, $0.01-$0.05 per each usage of that data. Other more specific data like purchase intent and other valuable behaviors can be worth as much as $2-$10 per interaction. Our data exchange will handle the appropriate pricing of the value of this data and interactions based on supply and demand.

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